Minneapolis, MN and Des Moines, IA (PRWEB) August 1, 2007
Internet Broadcasting and Meredith Broadcasting Group today announced an expansion of their strategic relationship by successfully launching four new TV station Web sites: cbs46.com for Atlanta's CBS affiliate WGCL; kctv5.com for Kansas City's CBS affiliate KCTV; foxcarolina.com for Greenville/Spartanburg's Fox affiliate WHNS; and wnem.com for Flint/Saginaw's CBS affiliate WNEM.
Meredith Broadcasting Group originally launched five sites with Internet Broadcasting in June 2006 (Phoenix's KPHO.com; Las Vegas' Fox5Vegas.com; Portland's KPTV.com; Hartford's WFSB.com; and Nashville's WSMV.com). According to Nielsen//NetRatings, collectively these sites experienced a 140 percent increase in page views and a 200 percent increase in unique visitors in June 2007 compared to June 2006. Additionally, Meredith's video streams increased 120 percent over the same time period, according to WebTrends.
"We are very excited about converting the rest of our news station Web sites to the Internet Broadcasting platform," said Paul Karpowicz, President of the Meredith Broadcasting Group. "Based on our experience during the first year of collaboration, we look forward to greatly increasing our revenue and better serving our local audiences."
"To have our first-year performance rewarded this way is a great testament to our capabilities and focus on customer satisfaction," said David Lebow, President and CEO of Internet Broadcasting. "Meredith is an outstanding broadcaster to have as a partner and we look forward to delivering even greater success in the months ahead."
The new Meredith sites represent strong advertising markets nationwide including three sites in the nation's top 40 DMAs: Atlanta #9, Kansas City #31, and Greenville/Spartanburg #36, with the fourth, Flint/Saginaw, #66. The expansion gives Internet Broadcasting's local media ad network 245 sites in the nation's top 100 DMAs.
About Internet Broadcasting:
Established in 1996, Internet Broadcasting is the nation's largest publisher of local news online. The Company publishes more than 70 TV station Web sites as part of partnerships with Hearst-Argyle Television, Post-Newsweek Stations, McGraw-Hill Broadcasting, NBC, Cox Television, and Meredith Broadcasting. The Company also has a strategic advertising and content alliance with CNN.com. Advertising sales opportunities are available on a local, regional, or national basis across the Company's local media advertising network. Internet Broadcasting is headquartered in Minneapolis-St. Paul with offices in New York, Chicago, San Francisco and Atlanta. For more information, visit http://www.ibsys.com.
About Meredith Corporation:
Meredith Corporation (NYSE:MDP; http://www.meredith.com) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. Meredith owns or operates 13 television stations that reach nearly 10 percent of television households across the country and one radio station: WGCL-TV (CBS), Atlanta; KPHO-TV (CBS), Phoenix; KPDX-TV (MYN), Portland, OR; KPTV (FOX), Portland, OR; WFSB-TV (CBS), Hartford-New Haven, CT; WSMV-TV (NBC) Nashville, TN; KCTV (CBS), Kansas City, MO; KSMO (MYN), Kansas City, MO; WHNS-TV (FOX), Greenville-Spartanburg-Anderson, SC-Asheville, NC; WNEM-TV (CBS), Flint-Saginaw, MI; KVVU-TV (FOX), Las Vegas, NV; WFLI-TV (CW) Chattanooga, TN; and WSHM, (CBS), Springfield, MA and radio station WNEM-AM in Saginaw-Bay City, MI.
Corporate Communications Manager