Attune Foods Hires Vice President Of Sales

Attune Foods, a California-based natural foods company dedicated to creating great tasting products that promote daily wellness, today announced the addition of Eric Lauterbach as vice president of sales. Eric will be based in the San Francisco headquarters for Attune.

San Francisco, CA (PRWEB) August 1, 2007 -- Attune Foods, a California-based natural foods company dedicated to creating great tasting products that promote daily wellness, today announced the addition of Eric Lauterbach as vice president of sales. Eric will be based in the San Francisco headquarters for Attune.

In this role, Lauterbach will be responsible for expanding the distribution of Attune's revolutionary probiotic wellness bars to address the robust consumer demand for products that deliver health benefits along with phenomenal taste.

"Eric understands the importance of building strong customer and consumer relationships, especially when introducing meaningful innovation to the health and wellness categories." said Rob Hurlbut, CEO of Attune Foods. "His proven ability to develop and implement effective sales strategies will be a tremendous asset as we expand into new markets."

Lauterbach brings more than 18 years of business planning, marketing and sales management experience to Attune Foods, including 13 years in the packaged goods industry. Prior to Attune, he served as Director of Sales Planning with The Clorox Company, most recently leading the development of customer strategy for the company's Health & Wellness platform. He also worked with both the Health Care Business Unit and Pharmaceutical Brand Group for Procter & Gamble. Previously he served as director of marketing for two technology-based firms.

He received his MBA from Pepperdine University and a bachelor's degree in political science and international relations from the University of California at Santa Barbara.

About Attune Foods, Inc.
Attune Foods is a natural foods company dedicated to creating great tasting foods that promote daily wellness. Attune Wellness Bars combine great taste with the health benefits of probiotics to support digestive health, increase immunity and heighten overall health and well being. To find Attune wellness products, visit www.attunefoods.com.

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