Mat Hoffman to Drop-In to Habbo's Virtual World on First Day of X Games

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BMX Vert Ramp Champion to check in to the leading virtual community for teens.

Habbo (http://www.habbo.com), one of the world's largest social networking sites, announced today that Mat Hoffman, BMX Freestyle innovator, will stop by the online community for an interview with fans on the first day of X Games 13.

The champion biker will enter Habbo's Target Red Sky Lounge tomorrow, Thursday, August 2, at 5:30 p.m. (PDT)/8:30 p.m. (EDT). Fans are invited to hang out with Hoffman, ask about his X Games stunts and learn more about one of the most important athletes in BMX history.

For the opportunity to chat with Hoffman, log in to Habbo or join for free by going to http://www.habbo.com and clicking on the "Register Now" button. To hear the exclusive live discussion with celebrated Habbo DJ duo Whimsy and RubbeeRED, tune into Habbo's Internet Radio Stream, Habbo Radio (http://www.habbo.com/entertainment).

About Mat Hoffman
Mat Hoffman has been shredding and reinventing the world of freestyle biking since he was 13 years old. Known as "The Condor" for his incredible feats of flight, Hoffman achieved the first no-handed 900, an exploit no other rider has yet to equal. He has also used his bike to base jump Norwegian cliffs and, at times, has flown 50.6 feet above the ground. Hoffman is also well known as a bike designer, businessman and author of the 2002 autobiography, "The Ride of My Life."

About Habbo
Habbo is a richly colorful, multi-dimensional virtual meeting place and game environment for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang outs, play a variety of games, connect with friends, decorate their own hotel rooms, and have fun through creativity and self-expression. Currently there are Habbo communities in 29 countries on five continents. To date, more than 80 million Habbo characters have been created and 7.5 million unique users worldwide visit Habbo each month (source: Nielsen Netratings). http://www.habbo.com

About Sulake
Sulake is an interactive entertainment company focused on online communities, casual multiplayer games and social media. Sulake's main product is Habbo, a new type of youth brand, which is based on one of the world's fastest growing online communities for teenagers. Sulake has headquarters in Finland and local offices in 18 countries. Currently the company has more than 330 employees worldwide.
http://www.sulake.com

Sulake and Habbo press images: http://www.sulake.com/pressroom_material.html.

Contact Information

Erik Fairleigh
Edelman Public Relations
323-202-1026

Susan Mills
Edelman Public Relations
323-202-1050

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Susan Mills
Habbo
323-202-1050
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