YELLOW7 Interactive Helping Businesses Go Mobile

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Dallas, Texas-based full service firm making phone-friendly versions of websites.

YELLOW7 Interactive has launched a new service for their clients: mobile-friendly websites. Mobile phone and PDA sales have been skyrocketing, with four mobile devices being purchased for every one personal computer.

Jason Burgess, principal at YELLOW7, believes many businesses aren't taking advantage of this growing audience because they are unaware of the limits of mobile technology. "While the networks that support mobile devices keep getting better, the amount of content available to a mobile phone or PDA is extremely limited," said Burgess. "And you aren't reaching this audience if you don't complement your web presence with a mobile friendly website design."

Simplification is the operative word in mobile website design, since the complex designs and large images of most websites aren't viewable on most phones or PDAs. Developing in the .mobi language, YELLOW7 will help businesses get noticed by an audience that has previously been missed, taking a current website's content and distilling it down to the basic elements visitors need, making it mobile browser friendly and easily navigable.

"There's just a huge chunk of the tech-savvy world out there who aren't being catered to because businesses haven't been paying attention to them. While it's great to have a fancy Flash website that looks pretty on a desktop, there are a lot of people searching for you online via PDA and phone who simply can't see all of your wonderful bells and whistles," said Burgess, "This isn't about going low-tech and converting your website to something simple; it's about adding another element to your online presence that reaches a wider group of people."

About YELLOW7 Interactive
YELLOW7 is an interactive and search-focused agency with over 10 years experience in marketing, website design and optimization. YELLOW7 works with its clients on a per project basis or on a multi-level, multi-functional marketing strategy. Based in Dallas, Texas, with a presence in California, New York, and Florida, YELLOW7 has worked for Honda, the Washington Redskins, Nextel and Travelocity, among others. For more information, visit

YELLOW7 Interactive
3102 Maple Ave, Suite 450
Dallas, TX 75201
469-362-4613 Office
information @

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Jason Burgess
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