ReachForce Announces Early Availability of Marketing Campaign Prediction Software 'Fountainhead' for salesforce.com

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ReachForce announced today the early availability (EA) of a new software application for CRM that delivers insight into an organization's sales funnel, including "Wins Analysis" and "Funnel Flow Analysis" with pre-emptive recommendations on targeted marketing campaigns. The new software, currently known as "Fountainhead," pulls wins data from salesforce.com and conducts a thorough analysis providing a marketing-centric view of what is going on in a company's sales pipeline.

This new software solution enables marketing and sales organizations to finally sit at the table together to view and agree on what market segments they should be targeting and where additional opportunities may exist based on real data results.

ReachForce, Inc. a worldwide provider of OnDemand Data Services, announced today the early availability (EA) of a new software application for CRM that delivers insight into an organization's sales funnel, including "Wins Analysis" and "Funnel Flow Analysis" with pre-emptive recommendations on targeted marketing campaigns. The new software, currently known as "Fountainhead," pulls wins data from salesforce.com and conducts a thorough analysis providing a marketing-centric view of what is going on in a company's sales pipeline. Fountainhead allows marketers to visualize and quantitatively gain insights into the sales channel, showing where a company is winning deals and providing predictions based on historical data regarding what kinds of deals move the fastest through the sales pipeline. This software as a service offering will bridge the gap between sales execution and marketing campaigns.

"Fountainhead uncovers the hidden gems in CRM data on specific market sectors enabling marketers to finally address questions like where they are winning customers, what opportunities are working well in the sales funnel and accordingly, how many more business opportunities are out there in a specific market, all based on real CRM data," said Jason Morio, Vice President, Products at ReachForce. "This new software solution enables marketing and sales organizations to finally sit at the table together to view and agree on what market segments they should be targeting and where additional opportunities may exist based on real data results."

ReachForce's software product, Fountainhead, was developed to help businesses better understand where they are closing deals and then highlighting the additional opportunities in these market segments based on company-level criteria. By understanding current customer wins and the markets these companies are in, marketers are able to drive smarter lead generation programs and initiatives that align with business goals. Fountainhead accomplishes these goals by turning static CRM data into actionable marketing and sales campaigns based on an organization's current wins and deal velocity.

Up until now, organizations have come to ReachForce for high quality contacts based on roles and responsibilities, helping them ensure their marketing and sales initiatives are delivered to the right buying role every time. Now, with this latest product development, ReachForce is evolving with this natural extension to now help companies identify the right target market and company on the front-end, and then the proper roles within those companies, to pursue as leads.

Availability
Fountainhead is currently being evaluated by select ReachForce customers, leading up to ReachForce's general availability launch of the software, slated for the third quarter of 2007. The software is currently targeted at companies using salesforce.com and will be available for other CRM systems by the end of 2007. For more information on Fountainhead, contact ReachForce at http://www.reachforce.com/fountainhead/ or (512) 327-9000 Ext. 7103.

About ReachForce
ReachForce, Inc. is a privately held company backed by venture firm G-51 Capital, both based in Austin, TX. The company is a worldwide provider of OnDemand marketing automation products and services for role-based customer and prospect data. ReachForce's revolutionary approach increases demand generation effectiveness and accelerates sales cycles by delivering high quality contacts based on roles and responsibilities, not just titles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives -- maximizing the value of CRM investments. For more information on ReachForce, please visit http://www.reachforce.com.

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Caroline Traylor
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