Hearts and viagogo Launch New Ticket Exchange Facility

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Hearts beat touts by giving fans a secure way to buy & sell tickets.

viagogo (http://www.viagogo.com), Europe's leading secondary ticketing company, today announced an exciting new partnership deal with Heart of Midlothian Football Club, marking viagogo's expansion into Scotland. The move, a first for Hearts and viagogo, also marks the first time that a Scottish team in any sport has worked with a secondary ticketing company.

This deal makes viagogo Hearts' official and exclusive secondary ticketing partner and the new service - the Hearts viagogo Ticket Exchange - lets all Hearts Season Ticket Holders, Hearts Membership holders, and Hearts fans buy and sell match tickets to other fans in a safe, secure and guaranteed online environment. Additionally viagogo will handle the auctioning of premium tickets and hospitality packages for the club.

This is the first time that supporters of any Clydesdale Bank Premier League team have had this option, and it follows viagogo's successful partnerships in the Barclays Premier League with Manchester United, Chelsea, Everton and Blackburn Rovers, in the Bundesliga with FC Bayern Munich, and in Premiership Rugby with London Wasps and Leicester Tigers.

viagogo's ticket exchange facility has given fans of all these clubs a way of buying tickets for all games, including otherwise sold out games, with total security and with the clubs' endorsement. For Hearts supporters, this means that there's no longer the need to run the risk of dealing with unscrupulous touts to get those hard-to-come-by tickets, and for the club it means that genuine fans will be able to fill the seats of others who can't make it to individual games.

viagogo is an online secondary ticket exchange that facilitates the exchange between people who want to sell and people who want to buy live event tickets, allowing them to do so in a safe and guaranteed environment. By managing payment and delivery the company guarantees that buyers will receive their tickets and sellers will receive payment.

Eric Baker, CEO of viagogo said. "We offer Hearts fans the best way to buy or sell tickets they want or no longer need, and we do so in a safe, convenient and guaranteed way. Fans finally have the chance to purchase hard-to-get tickets without buying tickets from un-secure online vendors or match day ticket touts."    

Ali Russell, Hearts commercial director commented: "We're delighted to be able to offer our fans a great new service by partnering with viagogo, the leading secondary ticketing company in Europe. We're leading the way in Scotland by offering the benefit of an easy to use secondary ticketing service which will ensure our supporters are getting genuine match tickets."

The Hearts viagogo Ticket Exchange will launch tomorrow and can be accessed through the club's official website at http://www.heartsfc.co.uk.

For more information about viagogo please contact
Melissa Varcoe or Adam Murray at freud communications
Tel: 020 3003 6300; Email: firstname.surname@freud.com

Notes for editors

About viagogo

viagogo is an online secondary ticket exchange that allows people to buy and sell live event tickets in a safe and secure environment. What that means is that viagogo facilitates and guarantees the exchange between someone who wants to sell and someone who wants to buy live event tickets. By managing payment and delivery we guarantee that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.

viagogo was set up in August 2006 by the co-founder of StubHub.com, the leading online secondary ticketing company in the US that was acquired in March 2007 by eBay for $307m. Based on an already proven business model and adapted for the European market, viagogo is the first and leading business of its kind in Europe, bringing efficiency and transparency to what has traditionally been a murky marketplace. It is therefore the best place to buy and sell live event tickets in a secure and guaranteed way.

Since it launched, viagogo has developed a portfolio of partnership deals with world-leading UK and European sports teams, media companies and charities. It is the official secondary ticketing partner of football clubs Chelsea FC, Manchester United FC, Everton FC, and FC Bayern Munich, as well as Rugby Union clubs Leicester Tigers and London Wasps. Among other deals, viagogo has also signed partnerships with Blackburn Rovers FC, lastminute.com, Europe's leading independent online travel and leisure group, major global music company Warner Music International, and charities Amnesty International, Music for Relief and Leonard Cheshire. viagogo is the online destination of choice for people seeking tickets for major live events of all kinds across Europe.

About Heart of Midlothian FC

Located in Scotland's capital city, Heart of Midlothian Football Club, founded in 1874 is recognised as Edinburgh's biggest football club. With a unique Scottish identity, an outstanding Football Academy through which many young players have progressed, and a wide and open mindset, Hearts aims to challenge the traditional force in Scotland, the 'Old Firm' of Rangers and Celtic to become a major force in Scottish football.

Hearts last silverware came in 2006, when the Edinburgh team won the Scottish Cup, defeating Gretna at the National Stadium, Hampden Park, on penalties after a thrilling 1-1 draw. In the same season the team finished second in the Premier League, and in doing so entered the Champions League for the first time.

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Adam Murray
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