Sales Teleseminar Reveals New Rules for Pursuing The Business to Business Sale

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Same Game New Rules author holds free Teleworkshop for readers, blog and podcast subscribers on August 10, 2007 from 9-10M EST.

In what may be a trend among authors who wish to stay close to their readers, Bill Caskey, author of Same Game New Rules and many other sales training products, is presenting a one-hour complimentary teleseminar called The New Rules Workshop on August 10, 2007.

"This idea came to me when I randomly called a few people who had bought my book. It was really their suggestion. They told me they had read the book, but still had some questions about how to implement the content in their world. And, the teleseminar was born."

Caskey knows his readers. He's trained thousands of B2B sales people in hundreds of industries since1989. His content is counterintuitive--sometimes controversial--but always a discussion-starter among sales managers and their people.

"The New Rules of Selling start with how a sales person thinks about their very role as a sales professional. Most mistakenly believe their role is to convince prospects to buy. But that's absurd. Sales people who take that approach are met with resistance at every turn. Why would you approach a prospect with a method that causes them to resist?"

Caskey anticipates a large turnout for the free teleseminar - and that's OK with him. "I really can't limit it to prior readers only. So my invitation is to all sales professionals and their sales managers - who want to view a different sales model for B2Bselling than they might be accustomed to. Plus, I will take emailed questions from our audience on selling situations they struggle with."

You can register for the Free New Rules Teleworkshop at

About The Author: Bill Caskey is the CEO of Caskey Achievement Strategies, an Indianapolis, IN, professional development firm and the author of Same Game New Rules, Selling from Strength and The Sales Playbook.    He has coached sales professionals and executives for over 20 years in nearly every business-to-business industry, including accounting, banking, advertising, distribution, technology, telecommunications and transportation. His blog is And his podcast, The Advanced Selling Podcast, is available at iTunes and


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