Siteworx Develops New Web Site for Nuclear Energy Institute

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New site provides up-to-date, easy-to-navigate content for multiple audiences.

Highlighting the Nuclear Energy Institute's (NEI) mission as the nuclear energy industry's lead policy organization, Siteworx has completed design and development of the Institute's new Web site at http://www.nei.org.

NEI represents nearly 330 organizations worldwide engaged in the beneficial uses of nuclear energy and technology. The institute represents its members in both the national and global policy-making arenas.

Built using the Axiom CMS 3.0 content management system, the new Web site serves as the information hub and news source for nuclear energy and technology. The site discusses nuclear power plants and how they work, nuclear energy policy, plans for new reactors, and the environmental benefits of clean-air nuclear energy.

"We used an exhaustive process to analyze the needs of our Web site users and develop a user experience that is both informative and interactive," said Scott Peterson, NEI vice president of communications. "The feedback concerning the look and usability of our new Web site has been extremely positive. We are excited to reach a growing number of people who believe nuclear power should continue to be a significant part of America's energy portfolio."

Scott Kaine, Siteworx executive vice president, added, "Although there is a lot of information about nuclear energy on the Web, it is not necessarily correct or current. With the growing concern about climate change and the use of carbon-free energy sources such as nuclear power, Siteworx partnered with NEI to develop an informative site for both industry and consumer audiences."

About Siteworx
Siteworx (http://www.siteworx.com) is a different kind of Web company that combines design and technology in a way that creates maximum value for members and customers. Its customer experience, design, application development and integration services deliver improved performance, better user experiences and customer loyalty for clients, including AOL, National Geographic, Sprint, PBS and AARP. The company has received numerous awards for design, usability and customized content management systems.

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Nick Mwaikambo
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