Our new alliance helps to streamline communication, improve brand consistency, avoid redundant work, and ultimately boost ROI.
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San Diego, CA (PRWEB) August 2, 2007
iiON Corporation, a San Diego-based firm providing a wide scope of digital applications and services, has announced the formation of a strategic alliance with local creative advertising agency L7 Creative Communications, Inc. iiON's advanced technologies and services in Internet and Mobile application environments allow companies to obtain real-time behavioral and attitudinal data about customers and future markets, and conduct insightful business and consumer analysis.
The new alliance with L7 Creative allows iiON to operate as one of the only "one-stop shops" that provide digital media solutions that incorporate highly effective creative advertising concepts. Marketing professionals have known for years that an online interactive ad will perform better with an engaging design and message that engages the target audience.
Digital media like mobile marketing, podcasts and interactive ads are more than just a trend. They are essential forms of connecting with today's tech-savvy audiences. iiON CEO and Founder Roy DiBenerdini said, "With the rapid advancements in media today, companies often work with multiple agencies to execute their marketing plans. This can lead to breakdown in communication, inconsistent branding, delays and cost overruns, all of which can be frustrating for marketing professionals."
iiON and L7 Creative seek to eliminate the need to work with multiple specialty vendors by offering their clients a "one stop advertising shop." DiBenerdini points out that, "Our new alliance helps to streamline communication, improve brand consistency, avoid redundant work, and ultimately boost ROI." The union of iiON and L7 Creative has created an advanced approach to brand-building across both traditional and digital media such as mobile and rich media, resulting in a true integration of their clients' advertising.
The companies are proud to have worked with great brands such as VIZIO TVs, AOL, Gen-Probe, SONY, SLS Audio, Subway Sandwiches, Cardiac Science, ESPN and Eisenhower Medical Center. Case studies can be viewed at http://www.iiON.com and http://www.L7creative.com