Jackson, NJ (PRWEB) August 3, 2007
Artist Page Grome of Jackson, NJ has taken her flair for fashion and graphic design online with the launch of http://www.BabyCoutureInc.com creating designer tie-dye and rhinestone apparel for babies and young children that's as unique as they are. Grome offers a wide selection of onesies, shirts, pants, rompers, and hats that can be customized to suit clients' preferences in fabric color, rhinestone tint, ruffle, sleeve length, and size (infants up to size 8). Customers can also choose the "Create-Your-Own" design option available at the website.
Grome is riding the online spending wave for children's merchandise predicted by the National Retail Federation. The NRF expects that the percentage of parents who plan to purchase merchandise online will increase approximately 41% this year. The organization estimates that parents between the ages of 18-34 are the most likely to shop online for children's merchandise, especially clothing and accessories. Clothing and accessories remains the largest spending category of all, at $7.6 billion per year.
What sets Grome apart, however, is that her merchandise can't be bought at the local Wal-Mart. Grome meets the needs of a growing number of parents looking for unique apparel that reflects the personality of their children. This Jersey mom uses the business strategy described by Susan Reda of the NRF who says that "It's not enough anymore for retailers to carry the same merchandise as their competition…Today's retailers will get ahead by differentiating their merchandise and offering products that consumers cannot find anywhere else."
Grome is a fashion designer using computer-aided design (CAD) that, according to the Department of Labor's Bureau of Labor Statistics is increasingly being used in the fashion design industry. "I initially sketch designs by hand, but then I translate these to the computer, states Grome. "CAD allows me to view and modify designs on virtual models. This saves me time by requiring fewer adjustments of prototypes later." Grome has developed a Royal Line of designer clothes for infants and young children with Kay Neff of http://www.RoyalBabyBoutique.com.
Baby Couture Inc. is owned and operated by Page Grome of Jackson, NJ. Contact Grome for information on her hand-crafted apparel for infants and children and for wholesale inquiries. Grome will soon be launching a sister site, http://www.TheTottooParlor.com, offering tattoo-inspired clothing for infants and toddlers.