With this complementary platform we can grow value for our brands and increase network viewership, while broadening our consumer touchpoints beyond the TV screen.
Silver Spring, MD (PRWEB) August 2, 2007
Expanding its digital content offering, Discovery announced today the launch of ad-supported, full-length episodes of popular series and specials from across its stable of U.S. networks on its websites and VOD. The initiative, which includes sneak peeks and day-after episodes, will initially feature Discovery Channel’s DIRTY JOBS, TLC’s LA INK and Animal Planet’s MEERKAT MANOR, with more programs to be added regularly.
Kicking off the initiative is the new season premiere of Animal Planet’s MEERKAT MANOR, which will be available online at http://www.animalplanet.com beginning Friday, August 3, 2007, a week prior to its linear debut. Free to consumers, new episodes of Discovery Channel viewer favorite DIRTY JOBS and TLC’s all-new series, LA INK, will be available online on Wednesday, August 8, 2007, at http://www.discovery.com and http://www.TLC.com respectively, the day after their network premieres.
Discovery on Demand, Discovery’s VOD service, also will make the series available to partnering distributors the day following their linear debuts. Each episode will be available online for up to four weeks. Following its online sneak peek premiere, additional episodes of season three of MEERKAT MANOR also will be available online the day following their TV premieres.
“We have had success in developing a VOD service that builds buzz, awareness and ratings for our networks and drives business for our distributors. The addition of full-length online episodes represents a natural extension of our VOD strategy,” said Bruce Campbell, president, Digital Media and Business Development, Discovery Communications. “With this complementary platform we can grow value for our brands and increase network viewership, while broadening our consumer touchpoints beyond the TV screen.”
Discovery’s online episodes will launch on a broadband player created by Move Networks, which offers the highest resolution online viewing experience currently available on the Internet. The ad-supported Discovery.com player lets users pause and move back and forth between episode chapters -- and ensures advertisers that their ads will be viewed.
About Discovery Communications
Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Through TV and digital media, Discovery's 100-plus worldwide networks include Discovery Channel, TLC, Animal Planet, The Science Channel, Discovery Health and Discovery HD Theater. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information please visit http://www.discoverycommunications.com.