Ladbrokes to Launch Affiliate Program in Income Access

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Income Access signs agreement with Ladbrokes to launch the Ladbrokes.com affiliate program, offering affiliates access to a world-class affiliate program.

Income Access is pleased to announce the soon to be addition of Ladbrokes.com to its diverse gaming affiliate network. Looking to expand their global presence in the online sphere, Ladbrokes.com has agreed to partner with Income Access, a network renowned for its robust affiliate software in order to give affiliates access to a world-class affiliate brand.

As a trusted global brand and leading innovator in betting and gaming, Ladbrokes.com brings a heritage stretching back to 1886. Gaming affiliates will soon have the opportunity to earn high commissions through their promotion of this premier brand and its suite of products including Sportsbook, Casino, Poker, Bingo and Games.

Ladbrokes is the leading bookmaker in the UK, Ireland and Belgium with over 2,600 shops. Recognised for its excellent coverage of sports betting, Ladbrokes sporsbook gives sports punters and affiliates unparallel entertainment value.

"Diversity and choice has always been the key to our network's success and growth. A brand like Ladbrokes will offer our affiliates over a century of experience in betting and gaming," said Nicky Senyard, CEO of Income Access. "We are proud of this new relationship and look forward to continuing Ladbrokes' history of success."

Ladbrokes.com will be available to affiliates in the Income Access Affiliate Network within the next few weeks.

About Income Access:
The Income Access Affiliate Network (http://www.IncomeAccess.com) is powered by proprietary software and specialises in affiliate marketing for the gaming industry. Established in 2002 and based in Montreal, Canada, Income Access is operated by a team of seasoned Internet marketing professionals in online gaming. The Income Access Network has been designed to provide gaming sites with the flexibility they need to be profitable and competitive.

About Ladbrokes plc:
Ladbrokes plc employs 14,000 people in the UK, Ireland, Belgium and Italy. The company is comprised of Ladbrokes, the world's biggest bookmaker and operator of one of Europe's leading telephone betting operations; Ladbrokes.com, the leading betting and gaming website; Vernons, the football pools company and Ladbrokes Casinos which opened the Ladbrokes Casino and Sports Bar in Paddington in July 2006. Ladbrokes.com has customers in 200 countries around the world, and has a strategy for international expansion that includes a consultancy partnership in China, and a planned 100 million Euro investment to establish a business in Italy.

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NICKY SENYARD