False Advertising? BestBuys.com Exposes the Misleading Marketing of Popular Services

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Consumers concerned about marketing messages disguised as product reviews can now get the real scoop on products and services with Best Buys new series of 'Fine Print Revealed Reviews."

Frustrated by the lack of genuine reviews and accurate information published by marketers offering glowing reviews in hopes of selling products, Best Buys has published a bold new series of Fine Print Product Reviews. The reviews compare two leading industry services head to head and expose the fine print that marketers don't necessarily want customers to know.

"We want our customers to get the best buys, not what will earn us the most profit. Most consumers aren't aware that a vast number of product review sites online today are created by marketers that are more interested in earning a profit than selling the best products," says Best Buys cofounder Shane Atlas.

Atlas says that while Best Buys does earn revenue from sales of some of the services they review, revenues never interfere with the unbiased review process or impact the truthfulness of the product reviews.

"We utilize a variety of processes to critically and thoroughly research and compare services in detail. With so much mis-information online generated by marketers that have a vested interest in selling products, it is easy for customers to become mislead about the real quality of various products," explains Atlas.

The reviews pit the two leading brands in various industries in a head-to-head match. Services in industries from satellite television and radio, to music clubs, to online game rentals are scrutinized in detail. Each review includes a side-by-side feature comparison chart, as well as an in-depth analysis of key features and the overall winner: the "Best Buys Choice." What separates Best Buys reviews from the average review site is Best Buys willingness to dig beneath the marketing material and into the maze of fine print behind each service.

Atlas says that one of the most popular reviews is that of DVD rental companies Blockbuster vs. Netflix. He says that while Blockbuster has been gaining a lot of momentum with its advertising campaign, the company also has its share of disgruntled ex-customers. "It confuses people when they read powerful marketing messages from the company next to a site from a furious ex-consumer. People just don't know what to believe anymore online. They come to Best Buys to get the real scoop from a trusted source."

Consumers can read the series of reviews online that reveals the fine print of 30 leading companies in 15 different industries by visiting the company's reviews portal at http://www.bestbuys.com/compare-and-contrast.php.

About Best Buys: Best Buys (http://www.bestbuys.com) is a popular shopping site offering the best buys on more than 40 million different products and services from electronics to high speed internet. Best Buys rewards its visitors that refer friends and subscribe to its newsletter with a monthly chance to win $100 in cash.


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Shane Atlas
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