Circleville, OH (PRWEB) August 9, 2007
August is Hair Loss Awareness Month according to the American Academy of Dermatology, and Longhairlovers.com, Inc. is bringing an all-natural alternative treatment to the table.
This patent-pending formula, dubbed Shea-mu Hair Butter, makes Longhairlovers the first hair care company to combine two scientifically proven natural ingredients in one product: refined Emu Oil and a mixture of Rosemary, Thyme, Lavender and Cedarwood essential oils.
The formula for Shea-mu Hair Butter was created based on two prominent hair growth studies:
Study #1: Michael Holick, M.D., Ph.D., and Professor of Medicine, Physiology, and Dermatology at Boston University School of Medicine, conducted an extensive test with emu oil on his patients with slow-growing hair. He reported in Drug & Cosmetic Industry Magazine (Jan. 1996) that the hair follicles of his test subjects were much more robust after regularly applying emu oil, suggesting that emu oil stimulates scalp circulation and hair growth. Additionally, Dr. Holick's study showed that over 80% of hair follicles that had been asleep were awakened, and began growing.
Study #2: 44% of test subjects who massaged the specific combination of Thyme, Rosemary, Lavender and Cedarwood essential oils into their scalps each day showed significant improvement in hair growth, according to Scottish researchers in the Archives of Dermatology (1998; 134:1349-1352). Researchers concluded that not only did the aromatherapy work, it was also far safer than traditional hair loss treatments including conventional steroids.
Combining Emu Oil with these specific essential oils was the logical next step for Longhairlovers founder Jennifer Bahney, whose customers demanded an all-natural hair growth product that really works.
The name Shea-mu (pronounced Shay'-myou) comes from the high concentration of Shea Butter and Emu Oil, in addition to therapeutic-grade essential oils of Thyme, Rosemary, Lavender and Cedarwood Essential Oils. The formula also contains Hemp Seed Oil for its high levels of Essential Fatty Acids, making it an excellent hair and scalp conditioner; Natural Vitamin E for the powerful anti-oxidant protection it provides to the hair and scalp (up to four times the antioxidant levels of synthetic Vitamin E).; and Panthenol (Pro-vitamin B5), which actually penetrates the hair shaft to strengthen hair from the inside out.
(These ingredients are certified by the following entities: Oregon Tilth Certified Organic, Transfair USA Fair Trade Certified, American Emu Association Certified.)
Healthy hair grows an average of 1/2 inch per month, yet many peoples' hair grows slower due to a lack of nutrients at the root. Shea-mu Hair Butter properly nourishes the root and encourages at least 1/2 inch of healthier, more robust hair growth each month. It takes approximately three months to see lasting results.
The ingredients in Shea-mu Hair Butter have been shown to improve the growth and health of living hair follicles. Unfortunately, no product yet discovered will regenerate dead or non-existent hair follicles.
2 oz. jars of Shea-mu Hair Butter are packaged in attractive recycled glass jars and retail for $34 at http://www.longhairlovers.com.