Stratigent and Optimost Announce Educational Webinar: 'Optimizing Online Marketing with Web Analytics Value Creation Tactics'

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Stratigent and Optimost's joint educational webinar on August 15, 2007, will focus on utilizing web analytics value creation tactics in order to optimize online marketing programs.

In our experience, we've witnessed organizations that anxiously jump into advanced web analytics tactics without having the proper foundations in place, resulting in sub-optimal results

Stratigent, the global leader in web analytics consulting, and Optimost, the pioneer in comprehensive real-time multivariable testing and web site optimization, announced today that they will be collaborating to present a complimentary educational webinar. The webinar on August 15, 2007, at 12:00 CDT, will focus on utilizing web analytics value creation tactics in order to optimize online marketing programs. Attendees will observe three key takeaways: 1. Discovering key web analytics value creation tactics, 2. Understanding the importance of approaching the tactics sequentially, and 3. Learning how to define their role within an overall web analytics strategy. Complimentary registration is available now at http://www.optimost.com.

The webinar has been developed as a result of trends that both Stratigent and Optimost have observed through proprietary research and experiences with clients in numerous industry verticals. A large majority of industry-leading online marketers are maximizing the ROI of their web analytics solutions by engaging in a series of important "value creation" tactics. These tactics are the building blocks that help marketers maximize the benefit of more sophisticated tactics like multivariable testing and optimization. "In our experience, we've witnessed organizations that anxiously jump into advanced web analytics tactics without having the proper foundations in place, resulting in sub-optimal results," says Josh Manion, CEO of Stratigent. "We are very excited to join forces with Optimost to shed light on the essential web analytics value creation tactics that lay the foundation for more successful experiences with testing and optimization."

"Collaborating with Stratigent to bring these web optimization and analytics findings to marketers is a terrific opportunity to utilize our shared knowledge in complementary fields," stated Optimost CEO Mark Wachen. "We know that by providing organizations with the correct building blocks, they can implement a more successful and seamless marketing campaign that shows continuous ROI and value." The two companies have designed this webinar to provide marketers with solid, actionable advice regarding these tactics that they can immediately put into practice. Information regarding this webinar is available at http://www.optimost.com.

About Stratigent
As the global leader in web analytics consulting, Stratigent brings a wealth of expertise in web analytics strategy and execution. Having worked with over two hundred clients to provide strategic web analytics solutions, including Cannon, Washington Mutual, T. Rowe Price, Peapod, Orbitz, Verizon, Eli Lilly, Hilton Hotels and State Farm Insurance, Stratigent has gained deep insight into best practices that maximize the value derived from web analytics initiatives. Stratigent's unique view of the industry is supported by strategic consulting partnerships with all of the leading web analytics vendors, including Google Analytics, Omniture, Unica, Visual Sciences and WebTrends, which allows Stratigent to offer an unbiased view of best practices tailored for the industry's leading technologies. For more information, please visit http://www.stratigent.com.

About Optimost
Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. As pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual website element contributes to the overall response rate. Client web pages can then be optimized further based on the combinations of the most positive individual site elements. Optimost clients include: InterActiveCorp, Lillian Vernon, Delta Air Lines, eDiets, Time Warner, QVC and EarthLink. For more information, please visit http://www.optimost.com.

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KRISTEN NIZIOLEK

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