Reverse Engineering Firm Moves Forward With New Website

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Armistead Technologies' newly re-launched website puts the focus on reverse engineering printed circuit boards - and the user - through fresh, targeted content and strategic design.

More than a decade ago, back in 1996, few small companies had websites. But John Armistead, founder and owner of Armistead Technologies, saw the potential in web-based communication, and moved quickly to develop a website.

Over the years, Armistead made numerous revisions to his company's website to keep it up to date.

Today, Armistead Technologies is unveiling its new, completely revamped, website: http://www.armisteadtechnologies.com.

"It's not enough any more just to have a presence on the web," says John Armistead. "Now, almost everybody has a website. The standards have gotten higher."

The key objectives of the website redesign were to enhance usability and bring the core business into sharper focus, clearly communicating Armistead Technologies' expertise in reverse engineering printed circuit boards (PCBs).

Armistead created his own branding and website development team: designer Joe Santoro, principal at 3 Tuna Productions in Yardley, Pennsylvania, and veteran freelance copywriter John Kuraoka in San Diego, California.

Armistead's bicoastal team worked together seamlessly - and virtually - through the web. As Kuraoka developed strategic content and focused the marketing message, Santoro brought an unerring eye for brand development to the look, feel, and functionality of the developing website.

"Ten years ago, it would have been hard to put together a team of this caliber," says Armistead. "Today, you can find everyone you need online!"

Armistead Technologies' new online home showcases reverse engineering PCBs, but it's also a valuable informational resource for companies seeking reverse engineering services. What's more, this website launch marks the beginning, not the end, of the process.

"Oh, this is just the start," Armistead says. "There are still some details to polish as we refine the usability factor and increase the amount of content value for our potential customers."

"But I'm happy with the direction it's going, and the main thing is that it's now definitely communicating the right message to clients and potential clients."

About Armistead Technologies, LLC
Armistead Technologies is an engineering firm based near Baltimore, Maryland. It was founded in 1989 by John Armistead, a graduate electrical engineer from Rensselaer Polytechnic Institute. Armistead Technologies specializes in reverse engineering printed circuit boards, and re-engineering older PCB designs to be compliant with updated standards and compatibilities. Contact John Armistead at (410) 627-2408.

About 3 Tuna Productions
3 Tuna Productions is a marketing and brand development firm based in Yardley, Pennsylvania. Contact Joe Santoro: (917) 689-1813.

About John Kuraoka
John Kuraoka is a freelance copywriter, creative director, and branding consultant, based in San Diego, California. He can be reached at (619) 465-6100.

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