Boon Inc. Announces Partnership with Weeplay

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Children's gear manufacturer Boon Inc. launches new layette line in partnership with Weeplay.

Boon Inc, maker of innovative children's gear, is partnering with New York City-based Weeplay to launch a new layette line for Spring '08. In keeping with Boon's style, the layette collection will include several innovative features combined with fresh, modern designs.

Rebecca Finell, Design Principal at Boon, custom designed each piece and worked with Weeplay's design department to develop innovative features including the "Drool Patch", a sleek alternative to a bib. "In the same way that we design Boon products, we wanted to focus on the functionality as well as the style when designing the new layette line," said Finell. The new features are meant to make the garments function better and be easier to use.

Finell also designed reusable storage cases to package the layette line. "We look forward to introducing freshness to the industry not only in terms of the clothing designs, but the Boon layette will also set the bar with new innovative packaging that consumers will be drawn to instantly," comments Normal Jemal, Executive Vice President at Weeplay.

In addition to the "Drool Patch" the Boon layette collection will include bodysuits, coveralls, rompers, pants, hats, socks, blankets, burp cloths, and bibs. The collection will debut at the ABC Kids Expo in Las Vegas in September. For more information, contact Weeplay at (212) 563-2022 or http://www.weeplay.com

About Boon Inc.
Boon Inc. creates innovative and stylish products that help make parents' lives easier. Often combining multiple functions, Boon products are designed with clean, modern styling, appealing to both parents and children. Boon donates 10% of profits to benefit children's charities. More information at http://www.booninc.com.

About Weeplay
New York City-based Weeplay is a manufacturer of licensed children's apparel including collections for internationally recognized brand names such as Carter's Watch the Wear, Von Dutch, Akademiks, and organic line Under the Canopy. More information at http://www.weeplay.com.

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Kate Benjamin
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