Add the capability for product sponsors to receive proof that their message is being displayed, and you've got a perfect storm scenario in which all the players -- advertisers, pharmacies and consumers -- walk away winners.
Burtonsville, MD (PRWEB) August 6, 2007
Lifeclinic International, Inc., the world's leading manufacturer and distributor of automated health testing kiosks, and 3M Digital Signage, today announced a strategic initiative to develop a digital advertising and health information network designed to provide consumers with relevant health and product information in a trusted setting: their local pharmacy.
Capitalizing on Lifeclinic's national retail pharmacy presence, participating pharmacies will be equipped with an Internet-connected Lifeclinic health station, usually complimented by a strategically placed LCD. These "information stations" will perform all the blood-pressure checks and health self-monitoring services currently provided by Lifeclinic systems, with the added benefit of synchronizing the user's health information with relevant product information.
3M Digital Signage software will enable Lifeclinic and its media production partners to schedule, distribute and play media-file playlists at multiple, identified store locations. The end result is delivery of a unified, targeted marketing message to the consumer at the point-of-interest and purchase.
"Our Lifeclinic health stations help drive consumer traffic to the pharmacy while simultaneously providing an extremely important service to the consumer, creating a win-win situation," says Lifeclinic Senior Vice President, Mike Cavotta. He adds, "We already have established valuable relationships with consumers who regularly use Lifeclinic blood pressure monitors to help them manage their blood pressure. Furthermore, creating new consumer buying opportunities is always a primary objective of retailers. We believe that by combining our automated health testing platform with 3M's state-of-the-art digital signage technology, we can successfully create such new buying opportunities within the pharmacy."
In addition to enabling Lifeclinic to deliver targeted messaging, 3M's robust monitoring capabilities will provide Lifeclinic access to proof-of-play data for its entire national network of health stations and digital signs.
"The great strength of combining 3M Digital Signage with Lifeclinic's core health monitoring capabilities is that it ensures delivery of messaging and information at the precise moment it will have the most impact and influence on an already highly receptive audience," said David Reynolds-Gooch, business manager, 3M Digital Signage. "Add the capability for product sponsors to receive proof that their message is being displayed, and you've got a perfect storm scenario in which all the players -- advertisers, pharmacies and consumers -- walk away winners."
About Lifeclinic International, Inc.
Lifeclinic was established in 1976 as Vita-Stat Medical Services, Inc. Since then, it has grown to be the world's largest supplier of commercial, automated, health kiosks. Lifeclinic health kiosks can be found in over 30,000 pharmacies and 4,000 company and organizational wellness centers worldwide, accounting for 500 million blood pressure measurements annually. Lifeclinic health kiosk and management systems encourage individuals to take an active role in their health care and provide corporate management with the tools to help reduce costs while simultaneously improving the health of individual employees. Lifeclinic health kiosks can be found throughout the United States and many other countries worldwide.
Please visit http://www.lifeclinic.com for more information.
About 3M Digital Signage Inc.
3M Digital Signage is a full-service provider of active and interactive digital solutions for retail, financial services, entertainment, corporate communications, and other industries. The company's products and services have powered thousands of digital signage locations worldwide. The company is headquartered on Bainbridge Island, near Seattle, WA.
Please visit http://www.3MDigitalSignage.com for more information
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