Lessons for new the 'Road Warriors' - Long Distance Caregivers

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With the dawn of the 21st century, a new breed of road warrior has emerged - those who make regular long distance trips to assist aging parents. Driven by loyalty, over seven million long distance caregivers not only fulfill work-related travel obligations but also log thousands of miles monthly to visit parents. An expert offers a roadmap for these new millennium travelers.

The term 'Road Warrior' has been applied to salespeople who travel to ply their trade. However, the new millennium finds the term more aptly applied to some seven million Baby Boomers. The convergence of Boomers' mobility and general aging of the population has spawned a new age of loyalty travel. Overlooked by travel loyalty programs and lacking a resource like Dr. Spock which they and their parents relied on for child rearing, long distance caregivers are on their own.

Parent Care, an Internet-based subscription service, offers a dual solution to these often harried travelers. In a feature article on its long distance caregiver site, the firm's CEO offers lessons he has learned during a two decade stint of providing long distance care. The site also allows caregivers to exchange insights and caregiving tips with other remote caregivers.

The rapidly growing long distance care segment will total over ten million by 2010 and currently invests massive amounts of time and resources in helping elderly parents. They miss up to three days a month from work due to eldercare responsibilities, spend the equivalent of an additional day each week monitoring the situation back home and spend over $3 billion per month on their folks. Parent Care provides resources to help caregivers reduce the amounts of time and money invested while reducing caregivers' stress levels.

The Parent Care site features monthly articles by subject matter experts who will answer subscribers' emailed questions and an array of caregiver tips, checklists, videos and book reviews. The cornerstone of the service is The Parent Care Report which helps caregivers assess their parents' needs, locate and evaluate services to meet them and to anticipate future needs. Tailored reports are available for each of the country's 3,300 counties.

Gillis' article draws on his personal caregiving experiences to provide lessons that he has learned which he believes can be invaluable for other caregivers. He relates that "Our research indicates that a great deal of caregivers' emotional, time and financial investments are due to reacting to situations instead of planning ahead. Part of the Parent Care mission is to encourage caregivers to become more proactive to enhance their and their parents' lives."

About Parent Care, Inc.
Privately held, Parent Care is the leading information source for the country's seven million long distance eldercare providers and their employers. Parent Care, The Parent Care Report, The Parent Care Channel and The Parent Care Gift Certificate are registered trademarks of the firm.

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WILLIAM GILLIS
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