EPCglobal North America and RFID Journal Announce Keynote Speakers for EPC Connection 2007

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Maersk Line CIO Monica Laufenberg and Handleman CIO Khaled Haram head lineup of leading early adopters presenting at EPC Connection, Oct. 2-4, at the Chicago's Donald E. Stephens Convention Center.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID), and EPCglobal North America, a not-for-profit member organization supporting the adoption of EPC technology, today announced that Maersk Line CIO Monica Laufenberg and Handleman CIO Khaled Haram will present keynote addresses at EPC Connection 2007, being held October 2-4 at the Chicago's Donald E. Stephens Convention Center.

Maersk and Handleman have been engaged in groundbreaking pilots of Electronic Product Code technologies in the shipping and entertainment industries respectively. These two early adopters will provide the results of those pilots and discuss how their respective industries can deploy EPC technologies cost effectively and achieve positive supply chain benefits.

"We are very pleased to have two C-level executives from very important players in the shipping and entertainment industries presenting at EPC Connection," said Mark Roberti, founder and editor of RFID Journal. "Senior executives from all industries will learn from the work these two companies have been doing."

Maersk has been working with a customer to test the use of EPC technologies among multiple players in the supply chain. EPC RFID tags were applied to cartons at a Maersk Logistics warehouse in Hong Kong and shipped in containers equipped with RFID to a warehouse in Japan. Laufenberg will discuss how the pilot was conducted and the results achieved to validate EPCglobal standard's value in the supply chain.

Handleman has integrated RFID into the production line at one of its facilities and has been testing the technologies ability to take cost out of the entertainment industry supply chain and improve on-shelf availability, a crucial concern in an industry where demand for movies, music and computer games can be volatile.

"These two keynoters show that EPC technology is not just for use in the retail and consumer packaged goods industries," says Michael Meranda, President of EPCglobal North America. "It has the potential to deliver value in many industries, and EPC Connection is all about sharing learnings across all industries."

The event features four educational tracks--Supply Chain/Inventory Management, IT/Infrastructure, Manufacturing ad Distribution/Logistics. It will also feature three preconference seminars: EPC Essentials, RFID in Packaging and the sixth RFID Academic Convocation, highlighting the latest research on RFID applications.

The event will also feature new case studies and objective end user presentations from companies, including:

  • Ahold
  • Amerisource Bergen
  • Anheuser-Busch
  • Boeing
  • Cephalon
  • Coca-Cola
  • Dean Foods
  • Dow Chemical
  • Dow Corning
  • Excel
  • Kimberly-Clark
  • Jungheinrich Lift Truck
  • Lockheed Martin
  • McKesson
  • Microsoft
  • Northrup Grumman
  • Pfizer Pharmaceuticals
  • Rolls Royce
  • Schiff Nutrition
  • Shaw Industries
  • Technicolor
  • Wal-Mart
  • Wilson Sporting Goods

"RFID Journal has always been committed to providing the highest quality information about radio frequency identification and helping companies understand the benefits of EPC technologies is a big part of that," said Mark Roberti, founder and editor of RFID Journal. "This event will feature the same high-quality presentations that RFID Journal's other events are well-known for."

You can download the event brochure by going to http://www.rfidjournalevents.com/EPCconnection/epc07_brochure.pdf

Companies interested in attending EPC Connection can register online by going to http://www.rfidjournalevents.com/EPCconnection/

Save an additional $200 if you register before advance registration discounts end on 8/24,

About RFID Journal
RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. http://www.rfidjournal.com

About EPCglobal NA
EPCglobal North America is a not-for-profit organization that fosters the development and implementation of EPC technology in the United States and Canada. To learn more, please visit http://www.EPCglobalNA.org.

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MARK ROBERTI

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