His sales expertise and management leadership will be a powerful force as we continue the rapid pace of our rapid advertiser growth and further expand our agency relationships. We are ecstatic to have Calton on board and believe he will significantly accelerate our market traction.
San Francisco, CA (PRWEB) August 7, 2007
BrightRoll, Inc., the largest and fastest growing video advertising network, today announced that Calton V. Chan has been hired as Director of Sales, Eastern Region. In this position, Calton will be responsible for expanding BrightRoll's east coast operations. Calton will be based in New York City.
Calton has spent over 10 years in media and advertising and has significant experience building and running internet sales teams. Most recently, Calton was the Vice President of Agency Relations for ContextWeb, a leading contextual ad network. Previously, he was Director of Sales for The Excite Network (owned by IAC/Interactive Corp.) and Director of West Coast Sales for About.com (owned by the New York Times). Prior to his internet experience, Calton worked in software sales for Autodesk.
"Calton is a well known, trusted and seasoned sales executive with a long history of building sales teams, advertising networks and driving revenue," said Tod Sacerdoti, CEO of BrightRoll. "His sales expertise and management leadership will be a powerful force as we continue the rapid pace of our rapid advertiser growth and further expand our agency relationships. We are ecstatic to have Calton on board and believe he will significantly accelerate our market traction."
"Video is the future for online marketing and I am excited to be involved with the emerging leader," said Calton Chan, Director of Sales. "Agencies are actively looking for scalable, trustworthy and cost effective video advertising solutions as their core audiences move from television to the internet. With BrightRoll's technology, product leadership and powerful distribution network, I am confident that we will see a significant increase in agency and advertiser relationships for years to come."
BrightRoll is the world's largest and most trusted video advertising network. BrightRoll helps major brands execute "smart video ad campaigns" across the industry's leading publishers, including over half of top 250 websites in the United States. BrightRoll's proprietary campaign execution, inventory management and advertising delivery technology provides advertisers and agencies with the reach, frequency, scalability and transparency needed to achieve their goals. BrightRoll has served over 800 million ads to date, is a privately held company backed by blue-chip investors and holds its headquarters in San Francisco, CA. BrightRoll offers its service at BrightRoll.com.
# # #