Leading RFID Vendors to Demonstrate Benefits of Item-level Apparel Tagging

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Avery Dennison, Motorola and Vue Technology will run a live "Dock to Stock" demonstration at the RFID Journal--AAFA Apparel & Footwear Summit, illustrating how RFID can deliver benefits throughout the supply chain.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, and the American Apparel and Footwear Association (AAFA), the leading trade association for the apparel and footwear industries, announced today that Avery Dennison, Motorola and Vue Technology, three leading RFID technology providers, will run a live demonstration at the RFID Journal--AAFA Apparel & Footwear Summit, to be held in New York City, Aug. 20-22, 2007. The demonstration will show how RFID can deliver benefits all along the apparel and footwear supply chain.

The live "Dock to Stock" demonstration shows the benefits of RFID, from manufacturing and distribution to a store's back and front end. The demo showcases in-plant printing for source tagging; association of item-level tags to carton tags; generation of advance shipping notices; shipping order verification; automated receiving; near-real-time item-level inventory visibility, with notifications of out-of-stocks, automated replenishment and identification of misplaced items; and a customer-facing RFID application, including the fitting-room Magicmirrorâ„¢, which enhances the customer experience, reduces shrinkage through visibility and encourages adjacent sales.

"Each of these applications has significant benefits for apparel and footwear manufacturers and retailers," says Phil Calderbank, director of global marketing for RFID and security at Avery Dennison's Information & Brand Management Division. "When you put them together in an end-to-end solution, the way we have with our partners, the return on investment is tremendous."

"Apparel and footwear companies have been looking for an integrated solution that can be deployed today in a cost-effective way," says Mark Roberti, founder and editor of RFID Journal. "They now have one, and they'll be able to see it and touch it at the RFID Journal--AAFA Apparel & Footwear Summit."

The RFID Journal--AAFA Apparel & Footwear Summit is the only RFID event in the world that focuses on the benefits of using radio frequency identification technologies in the apparel and footwear industries. It features speakers from companies around the world that are using RFID to achieve real business benefits--reduced costs and increased sales--today.

Featured speakers at the event will include:

  • Bill Holder, CIO of Dillard's
  • Frank Cornelius, RFID project leader for New Balance
  • Cristian Astaburuaga, RFID Project Team Leader, Falabella
  • Bridget Chan, CIO, Esquel Group
  • Nick Tentis, Managing Director, Nick Tentis
  • Götz Pfeifferling, CIO of Lemmi Fashion, a European apparel company that has expanded the use of RFID throughout its operations
  • Philip Calderbank, director of global marketing for RFID and security at Avery-Dennison RFID
  • Marshall Kay, RFID practice leader at Kurt Salmon Associates
  • Patrick Javitt, apparel representative for EPCglobal
  • Mark Roberti, editor and founder of RFID Journal

"I'm pleased that this event is helping to educate our members, and the apparel and footwear industries at large, about the benefits they can achieve with RFID technologies today," said Mary Howell, VP of industry relations for the AAFA. "This is the only event where companies in these two industries can see solutions like this, and hear case studies presented by many of the leading early adopters."

Save $100 off regular registration rates when you sign up by Friday, August 3. For more information, please visit the RFID Journal--AAFA Apparel and Footwear Summit Web site at http://www.rfidjournalevents.com/apparelsummit, or contact Attendee Registration at ApparelReg @ rfidjournal.com or 631-249-4960. The conference is produced by RFID Journal, in partnership with the American Apparel & Footwear Association.

About RFID Journal
RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events.

About the American Apparel & Footwear Association
The American Apparel & Footwear Association represents key issues and interests impacting the country's leading apparel, footwear and other sewn-products companies and their suppliers. The AAFA's mission is to promote and enhance its members' competitiveness, productivity and profitability in the global marketplace by minimizing regulatory, legal, commercial, political and trade restraints. The organization represents its members before all branches of government to advance essential legislative, international trade and regulatory objectives. Its efforts promote a favorable environment for the advancement and exchange of best practices and technological innovations, while helping ensure that employees within the sewn-products industry are treated with fairness and respect.


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