London, UK (PRWEB) August 16, 2007
New U.S. and European members raise membership to 20 leading users and providers of anti counterfeiting technologies
The International Authentication Association (IAA), the practice-based industry organization focusing on the effective use of technology in the fight against counterfeiting, announced today that two more leading suppliers of authentication technology have joined the Association, raising total membership to 20 companies.
American Bank Note Holographics, Inc. of Robbinsville, New Jersey, and Securikett Ulrich & Horn GmbH of Vienna, Austria, were both accepted for membership of the International Authentication Association via unanimous votes of the Board of Directors.
David Howard, Director of Product Integrity for Johnson & Johnson Medical Device & Diagnostics, and IAA Chairman, commented, "I am delighted to welcome American Bank Note Holographics and Securikett Ulrich & Horn GmbH to the International Authentication Association family. The IAA values the contributions these companies bring to their customers, to their industry, and to our efforts. We look forward to their involvement in IAA activities and contributions to our continued commitment at reducing counterfeits globally through education, awareness and collaboration."
The International Authentication Association was established in January this year and the first half of the year has involved laying the foundations for its policies, priorities and programs. Now, as these begin to take shape, ABNH and Securikett become the first new members since the Association was set up, and there are other companies in early stages of membership application as they see the benefits that the IAA will bring to them and the whole authentication community.
American Bank Note Holographics, Inc. (ABNH) is a world leader in the design, production and marketing of security holograms that authenticate valuable documents and products. Their security holograms are used on a wide array of transaction cards including MasterCard, VISA, American Express, Discover, Diners Club and various branded retailer cards. ABNH authentication products help their customers address issues of brand protection, document security, counterfeiting and diversion of product that can result in lost sales, lost goodwill and/or product liability claims.
Securikett Ulrich & Horn GmbH, is a specialized label manufacturer focusing on authentication labels for pharmaceutical products, designer and luxury brands and consumer products. Securikett employs state-of-the-art and proprietary printing equipment to produce authentication labels with a variety of security options and technologies, and serves leading customers throughout Europe.
ABNH and Securikett join the other 18 members of the IAA whose primary objectives are to promote the use of authentication technology as an integral part of an effective strategy to protect products, documents and their users from counterfeiting and fraud, and to educate government agencies, inter-government organizations and brand owners regarding the role and use of authentication. Rather than a marketing alliance, the IAA is a practice-based community where users and suppliers come together to advance and share knowledge. IAA members comprise both providers and users of authentication technology and range from global multi-nationals to emerging companies. The full membership of 20 companies involved in authentication technology includes: 3M Brand and Asset Protection, Authentix, DuPont Authentication, Hologram Company Rako, Payne Security, Hologram Industries, Schreiner ProSecure, NanoInk, Tesa Scribos, SICPA, TUV Rheinland, JDSU/Flex Products, ARmark Authentication Technologies, Solos IT, Honeywell, Johnson & Johnson, Label Systems Authentication and ACS Coding.
Today, the authentication technology provided by IAA members protect global products valued in the hundreds of billions, the majority of the world's currency, and numerous passports, ID cards and other vital documents.
As part of its outreach and educational efforts, the IAA is co-sponsoring a workshop on September 20, 2007 in Minneapolis, MN, on Legislation and Authentication - How the Latest Laws Affect Authentication Users and Providers which will feature two experienced IP attorneys examining this issue. The workshop will be held after the Authentication Connections Forum where many IAA members will be participating.
Anyone wishing to learn more about the International Authentication Association and its anti counterfeiting activities should visit its website, http://www.internationalauthenticationassociation.com.
About the International Authentication Association
Formed in January 2007, the International Authentication Association is the industry body for users and suppliers of authentication technology, services and systems. The Association aims to both promote the interests of the authentication industry and to educate others in authentication technology's vital role in the fight against fraud and counterfeit products.
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