Nicholson Kovac Inc. Takes 'Best in Show'

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Agency wins Business Marketing Association (BMA) of Greater Kansas City's top prize.

Nicholson Kovac Inc. won "Best in Show" from the Business Marketing Association of Greater Kansas City for the LG Secrets campaign created on behalf of its client LG HI-MACS. The BMA's annual Fountain Awards program recognizes outstanding business-to-business marketing initiatives.

The "Best in Show" work was an integrated campaign featuring a series of print and banner ads as well as a microsite ( for LG solid surface countertop products.

Other Nicholson Kovac wins at the 10th annual Fountain Awards include: "LG Sink into Freedom Campaign" (Dealer/Distributor Support - Integrated Program); "LG Print Ads Campaign" (Full-Page Campaign/Series, Color); "FMC Corp. Carbine Tradeshow Booth" (Trade Show Marketing - Exhibit Booth); "FMC Corp. Ranman Dreaming Potato Print Ad" (Single Full-Page Ad, Color); "FMC Corp. Ranman Dreaming Tomato Print Ad" (Single Full-Page Ad, Color); "FMC Corp. Capture LFR Microsite" (Electronic Marketing - Web Site, For-Profit Company, Product or Service); and "FMC Corp. Carbine 'Miss Lady Beetle' Radio" (Radio, single spot).

Nicholson Kovac also received Certificates of Merit for: O-I's "1-Clic Independent Pharmacist DM Program" (Direct Mail Piece, Dimensional); "Wellmark Blue Cross Blue Shield Real Solutions" (Direct Mail Campaign, Print, two or more mailings); "LG Web site" (Electronic Marketing - Web Site Targeted Landing Page); "FMC Corp. 'Aim One-Tank Command' Radio" (Radio, single spot); and 3M's "Uncompromising" (Spread Ad Campaign/Series, Color, three or more ads).

About Nicholson Kovac, Inc.
Nicholson Kovac, Inc. (formerly NKH&W, Inc.) is an integrated marketing communications company with capitalized billings approaching $100 million. It is among the top 40 largest independent agencies and serves national and global brands. At the heart of Nicholson Kovac's work is Relevant Ingenuity SM, a proprietary process of discovering the relevant issues long before the search for creative solutions begins. The result is smarter, more efficient communications that deliver measurable results for clients.

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Renee Robinson
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