John Roberts Direct Has a New Home, Expanded Capabilities

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John Roberts Direct relocates to parent company's Coon Rapids headquarters, purchases latest Kodak Nexpress digital color press.

John Roberts Direct (JR Direct), a full-service digital printing company focused on color-critical and variable-data printing (VDP) capabilities, has relocated to the Coon Rapids, MN headquarters of its parent company, The John Roberts Company.

In conjunction with the relocation, JR Direct has purchased a Kodak Nexpress 2500 digital color press. JR Direct previously occupied its own facility in Plymouth, MN, just a few minutes west of downtown Minneapolis. The move to the John Roberts Company campus will allow for existing John Roberts customers to better take advantage of JR Direct's capabilities, which include full-color digital printing, VDP campaign planning and production, web-to-print applications, data and mail management, direct mail processing, fulfillment and more.

"The move of JR Direct to our headquarters facility is representative of its importance to our customers' needs and overall business model," said Michael Keene, President of The John Roberts Company. "More and more companies are recognizing and applying the value of on-demand, highquality, digitally-printed communications to their marketing mix, and JR Direct aims to be a leader in these applications."

JR Direct has also purchased a Kodak Nexpress 2500 digital color press, which will replace the company's existing Kodak Nexpress press. The five-color press includes four Pantone-approved In conjunction with its relocation within the John Roberts headquarters facility, JR Direct has purchased a Kodak Nexpress 2500 digital color press. printing units and a fifth unit that can be used for the application of spot colors or coatings. The Nexpress 2500 can print on a wide range of stock sizes, weights and thicknesses, making it a versatile solution for everything from brochures and customized direct mail to light packaging applications.

"John Roberts is recognized as an industry leader in color management, especially for color-critical applications such as annual reports and other pieces closely aligned with corporate branding initiatives," said Tony Hoholik, Sales Manager for JR Direct. "The Kodak Nexpress represents the pinnacle of accurate color reproduction in the digital printing arena. We have achieved outstanding results with our first-generation Nexpress, so it was a natural choice to upgrade to the latest generation Nexpress to fuel our growth."

About The John Roberts Company
The John Roberts Company is a commercial printing company located in Minneapolis, MN. The company specializes in high-quality sheetfed, web offset and digital printing, as well as a complete in-house bindery, high-speed inkjetting and mailing, and more.


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Whitney Iozzo
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