Customer Manufacturing Group Announces New Online Assessment Tool

New online tool measures and reveals best practices for product introduction efforts.

Santa Clara, CA (PRWEB) August 14, 2007 -- Customer Manufacturing Group, the thought leader in using business process management to improve marketing and sales results, announces the availability of a free new product/service launch self-assessment.

This online self-assessment can be found at http://www.customermfg.com/productintroassessment.shtml and has been adapted from the company's proprietary Product Launch ThruPut Accelerator™ to provide an effective and accurate self-assessment of the new product/service launch process within any company.

"We know that managers, directors and VP's of marketing will benefit greatly from this online tool aimed at quickly and accurately helping them identify the optimal effectiveness of their new product or new service roll-outs," said Mitchell Goozé, President, Customer Manufacturing Group.

The New Product/Service Introduction Assessment relies on the input of a single person to provide recommendations. The result is a report showing the relative effectiveness of the respondent's new product/service launch function as well as recommendations for improvement. The recommendations are as valid as the honesty of the respondent.

The need for these assessment tools are well-documented in terms of the failure rates of new product launches. Chris Miller, PDMA President, in 2004 said,"As a concerned, committed new product development professional, ask yourself: "What percentage of products once launched fail?" The answers range from 90 percent to 99 percent, depending on whom you ask. The actual failure rate is closer to 40 percent."

The rates since that time have continued to climb as businesses struggle to best leverage the global marketplace and stay competitive.

With the increased pressure for accountability and ROI in all marketing activities, marketing directors are under relentless demand to improve the effectiveness of their departments and the new product/service launch activities for which they are responsible.

"Companies now more than ever are facing increased competitive pressure and shorter product life cycles which makes the need to improve new product/service launch ever greater and that's where this assessment does its work," said Ralph Mroz, Principal, Customer Manufacturing Group.

Customer Manufacturing Group is providing this New Product/Service Introduction Assessment as the second in a line of free Marketing and Sales Effectiveness Assessments. Customer Manufacturing group plans to roll out several more assessment tools during the coming months.

Additionally, the company will also use these tools to compile several benchmark studies of functional effectiveness within marketing and sales. Each respondent's information will remain confidential to the responding company, but the aggregated data will be used to create benchmarks across industries.

About Customer Manufacturing Group, Inc.:
Additional information can be found at http://customermfg.com/ , or by contacting Mitchell Goozé at 408-496-4585.

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