Web Puts Consumers in the Driver's Seat and Credit Card Issuers in the Hot Seat

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New research looks at how firms are adjusting their online strategies to meet new consumer demands.

Card issuers drive prospects to their web sites through direct mail, banner and search engine advertising. But once consumers land on card sites, not all sites are created equally according to new research released today by online experience experts Change Sciences Group.

To download a detailed overview of the research visit: http://www.changesciences.com/cgi-bin/reports.html

The research looks at what people experienced as they shopped for a card last month on 33 leading financial services sites that offer credit cards. According to the research, the best site is 2.4 times easier to use, more informative and more persuasive than the worst site, and 1.2 times better than average.

The three best credit card sites overall are:
1. Capital One
2. Wells Fargo
3. National City

Other card sites evaluated in the research include: American Express, Bank of America, BB&T, Chase, Citi Cards, Citizens Bank, Comerica, Commerce Bancorp, Commerce Bancshares, Compass Bank, Discover, Fifth Third Bank, First Citizens Bank, First Horizon, FirstMerit, HSBC, Intrust Bank, KeyBank, M&T Bank, Marshall & Ilsley, NetBank, PNC, Simmons First, SunTrust, Synovus, UMB, US Bank, Wachovia, Washington Mutual and Zions Bank.

To read the complete report overview and learn more about Change Sciences visit: http://www.changesciences.com/cgi-bin/reports.html

About Change Sciences Group
Change Sciences was founded in January 2000 to help companies optimize online business by basing decisions on how people use technology while they live, work, and play.

Terri Dickey
Change Sciences Group, Inc.
888-864-1160 x723


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Terri Dickey
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