The website, which is managed and developed by Summit's technical team based in Prague, is extremely innovative and pushes the opportunities for online marketing, focusing on usability and site effectiveness. In an extremely tough market, Kitchenscience.co.uk stands out from the crowd and offers its customers the best services online.
Yorkshire (PRWEB) August 10, 2007
Summit Media, today announces it has been working with Kitchenscience, the UK's largest online only kitchen appliance retailer, to deliver a fully integrated marketing and ecommerce platform solution to revolutionize its online presence. Since choosing Summit, Kitchenscience has seen a significant increase in conversion rates, almost doubling its revenue.
Summit was initially appointed to deliver the online marketing and strategy campaigns, including Pay per Click, Search Engine Optimisation and Affiliate marketing. However, it was its unique approach to integrated marketing and ecommerce that resulted in Summit's fully managed ecommerce platform underpinning the entire programme, replacing the original provider.
Ryan Thomas, General Manager, Kitchenscience.co.uk and Laskys, explains: "We were looking for a strong partner to help us create the best online store. Summit Media were the only company who had a truly online marketing focused ecommerce platform. Having online marketeers delivering an ecommerce solution ensures we deliver a better customer experience and that we fully integrate all our online campaigns. They are also able to provide an ongoing development roadmap, a competitive cost structure and comprehensive SLAs.
"Since moving to their ecommerce platform we have seen our conversion rate significantly increase. This has led to us winning the 'Website Effectiveness' award in the retail category of the New Media Age (NMA) Awards 2007. As well as this, they have also provided us with a brilliant service throughout, responsive and willingness from the teams at Summit have made them a real pleasure to work with."
Summit Media continues to work closely with Kitchenscience.co.uk. Hedley Aylott, Managing Director, Summit Media, concludes: "Kitchenscience.co.uk realised that successful ecommerce is heavily reliant on the true understanding of a customer journey and the marketing channels you are working within". Most technology ecommerce providers just don't understand the marketing channels and leave as an afterthought! The Summit platform provides the opportunity for retailers to deploy an aggressive and effective SEO strategy.
"The website, which is managed and developed by Summit's technical team based in Prague, is extremely innovative and pushes the opportunities for online marketing, focusing on usability and site effectiveness. In an extremely tough market, Kitchenscience.co.uk stands out from the crowd and offers its customers the best services online."