Fastest Growing Moist Snuff Company in U.S. Introduces New Product

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The #1 brand in chewing tobacco launches Red Man Premium Moist Snuff.

Swedish Match Red Man Premium Moist Snuff

We created the value price segment with our Timber Wolf and developed the fastest growing price brand with Longhorn. Now Red Man will redefine the premium price snuff segment by offering a premium brand with a respectable price.

Swedish Match, a global leader in other tobacco products category--OTP--,continues to expand in the rapidly growing moist snuff category with Red Man Premium Moist Snuff. Red Man Premium Moist Snuff will test in 11 states beginning September 1—IN, OH, WV, KY, LA, MS, AR, NC VA, western PA and southwest TN--representing 36% of the moist snuff category volume.

Swedish Match is the fastest growing moist snuff company in the U.S., according to the latest figures from AC Nielsen.* The company, headquartered in Stockholm, Sweden with a North American division based in Richmond, Virginia, is the manufacturer of the American moist snuff brands Timber Wolf, Longhorn, and the latest addition, Red Man Premium Moist Snuff.

“Red Man Premium Moist Snuff compliments our current portfolio,” according to Elliot Eliades, Director of New Product Development for Swedish Match North America. “We created the value price segment with our Timber Wolf and developed the fastest growing price brand with Longhorn. Now Red Man will redefine the premium price snuff segment by offering a premium brand with a respectable price.”

Red Man Premium Moist Snuff is produced from a blend of high quality tobacco and is available in Long Cut Wintergreen, Fine Cut Natural and Long Cut Straight--the three most popular flavors in the moist snuff category. The product also has uniquely original packaging--an embossed metal lid with metallic side labeling.

Eliades adds, “For more than 100 years, Red Man has been one of the most well known and well respected brand names in the smokeless tobacco category. We are excited to leverage this expertise in the moist snuff category. Quality, heritage and tradition--that’s what Red Man Premium Moist Snuff is all about.”

About Swedish Match:
Swedish Match is a global group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters. Swedish Match is also a worldwide leader in the production of snus. Some of our well known brands include Red Man, Timber Wolf, Longhorn, General, Catch, Macanudo, Partagas, Cohiba and Borkum Riff. Swedish Match North America, headquartered in Richmond, VA, with manufacturing facilities in Owensboro, KY, Dothan, ALA, the Dominican Republic, and Honduras. For more information visit the website at http://www.swedishmatch.com

*AC Nielsen 24 wk period ending July 1

For More Information Contact:
Sandy Fowler-Jones
Manager, Public Relations
804-363-0424

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