Executive Language Training Turns Company Focus to Accent Reduction

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ELT shifts company focus to meet growing demand of executives and business professionals wanting to reduce their accents and improve their communication abilities.

Executive Language Training responds to the growing demand for better communication in the business world by increasing the focus on its accent reduction training program. In today's global business environment, small businesses to fortune 500 companies employee an increasing number of non-native English speakers to executive positions with more responsibilities. Realizing the need for effective communication is key to make these non-native English executives successful, ELT designed an accent reduction training program specifically to address their needs. Unique in its design, the program gives executives and professionals the chance to continue with their everyday business tasks while participating in the program to improve their American accent.

With the business environment becoming increasingly more global and diverse, the need to communicate clearly and concisely is more important than ever. Many businesses are often hesitant to place talented professionals into high-contact fields if those individuals cannot be clearly understood. ELT's Training Director, Gina Gramatis says, "Everyday we see highly educated and qualified individuals who see their accent and pronunciation limitations as a barrier to advance their career. They have very demanding jobs with tight schedules and many times they get frustrated with their communication abilities. Though well-trained, these individuals compete against others who have a stronger foundation in English and they feel limited when it comes to taking the next step in their careers."

Instead of creating a generalized program, ELT customizes its accent reduction training to meet the specific needs and requirements of non-native English executives who need to improve their English speaking skills while they also stay on top of their high-demand jobs. Program content is tailored to the job-specific American English language necessary to help them function more effectively at work. It allows participants to choose their preferred location for training, whether it be at their office or at an ELT facility. Training hours are designed to accommodate each participant's busy schedule and time requirements. A personal qualified trainer delivers all of the accent reduction classes to participant's preferred location. One-on-one personalized accent reduction training is by far the most effective way for executives and professionals to reduce their accent.

Accent reduction programs work with non-native English speakers to teach proper pronunciation techniques. Through emphasis of sounds, stress patterns, rhythm and intonation patterns, these language courses teach non-native speakers the correct pronunciation of specific letter combinations and phrases, thereby improving the speaker's ability to communicate. The letter combination "th," for example, is a typical problem sound that speakers struggle with. Often, they pronounce it as "d" or "t" --"dat" instead of "that." The "i" sound is another that speakers often confuse, commonly pronouncing "ship" as "sheep." Accent reduction programs address such common problems for individuals and teach them how to say the words like a native English speaker.

About ELT:

Executive Language Training is dedicated to helping executives, professionals and fortune 500 companies around the world with English, Spanish, German, French, Chinese, Japanese, Portuguese and other foreign language training. An industry leader in its field, ELT customizes its training sessions to fit the learning style, goals and needs of each individual. With programs adapted to fit the participant's schedule, ELT students can learn from their office, workplace or an ELT facility. In addition to language training, ELT also provides cross-cultural training and translation services for companies.

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Gina Gramatis
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