Premier Health Products Named Hot 500 Company of 2007

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Massage chair manufacturer Premier Health Products was named one of Entrepreneur magazine's "Hot 500: Fastest Growing Businesses in America" in the August 2007 issue.

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A five-year warranty shows your customers that you stand by your product. We also test our chairs four or five times before shipping them out, and we use higher quality motors so that they don't break down. Ultimately we stay more profitable because of these lower breakdown rates, and our customers stay happy and then they refer us to their friends and families. The word is getting out.

Independent heated massage recliner manufacturer Premier Health Products was named one of Entrepreneur magazine's "Hot 500" companies for 2007. The company, founded in 2001 by President Blair Hayes, was included in the national magazine as a result of its lightning-fast growth, increasing sales almost four-fold from 2002 to 5.6 million 2006.

Premier's heated massage recliners are at the forefront of a sweeping trend in massage chair sales. As baby boomers reach 60, more and more people are finding themselves impeded by chronic back pain. Massage therapy has been used for thousands of years to relieve muscle and joint pain and discomfort, but customers are often unwilling to regularly pay the approximate $70 for an hour-long session with a massage therapist and even if they do pay the prices they don't receive all of the benefits daily massage provides. A high-quality massage recliner offers the same enjoyment as an in-person massage, but can be used on a daily basis without the expense.

Hayes notes that massage recliners are an ideal product for this growing market, especially given their improvingly lifelike technology and long term health benefits. "It is especially rewarding to be able to sell a product that's been so therapeutic for so many people," he says. "Because massage chairs offer affordable daily massage they are actually superior to the occasional visit to live therapists. Daily massage is the best way to improve circulation, lower blood pressure, relieve stress and alleviate back and neck pain. In other words our chairs are helping customers to get off the couch or out of bed so that they can start living a comfortable life again."

Hayes stresses that the most important element to the success of Premier Health Products besides the new technology has been selling a high-quality product with a commitment to staying in the industry in the long-term. "Our competitors are often fly-by-night manufacturers who advertise that they sell the 'best chairs in the business,' but then aren't around to honor their warranties six months later when those recliners break down," Hayes observes. "Obviously they're little more than a flash in the pan, and it's not hard to show our customers why we're a better choice."

Hayes is quick to note that Premier pioneered the five-year warranty on massage chairs, which is the longest in the industry. "A five-year warranty shows your customers that you stand by your product. We also test our chairs four or five times before shipping them out, and we use higher quality motors so that they don't break down. Ultimately we stay more profitable because of these lower breakdown rates, and our customers stay happy and then they refer us to their friends and families. The word is getting out."

Premier Health Products massage recliners are available nationwide through specialty back retailers and chiropractors, as well as at the company's website, http://www.premierhealthproducts.com.

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TODD HARMON
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