San Francisco (PRWEB) August 10, 2007
The International Association of Business Communicators (IABC) announced Bonfire Communications among its winners for the 2007 Silver Quill competition. Recognizing the best in creative concepts and strategic thinking in organizational communications, the Silver Quills program honored Bonfire with three Excellence awards for its work with Banana Republic on a career development campaign for store associates.
The campaign, called "Fashion Your Future," was judged for strategy, effectiveness and creativity in three categories: employee/member communication, publications, and publications design.
Bonfire, an internal communications agency specializing in employee engagement and strategy implementation partnered with Banana Republic to design and implement a variety of print media to engage employees in exploring career options with the retailer. "Commitment Books" communicated the company's vision and promise for the program; in-store posters showcased employee success stories; and interactive guides helped managers and employees facilitate career conversations across the company.
Ben Putterman, director of learning and development at Banana Republic said, "We are committed to providing great career opportunities for our people and we hope it will facilitate growth and personal development. We truly believe that we have the best available talent already within our company and we are working hard to keep them engaged and excited about their futures."
Putterman added, "Our strategy was to communicate the possibilities to our employees and promote from within, from field to headquarters, and across brands whenever possible. Our employees are aesthetically influenced, so things have to 'look good' in order to grab their attention. Bonfire helped us understand how to appeal to our employees in a way that would engage them."
In the same competition, IABC recognized Bonfire's work with Harrah's Entertainment on the bilingual "Choosing Wellness" benefits campaign with a Merit award. After Harrah's acquired Caesars and became the world's largest gaming operator, the company was challenged to launch a new consumer-driven health plan and unify 10 brands across 40 different properties under one consolidated benefits program. Bonfire designed "Choosing Wellness" for the 49,000 benefits-eligible employees simplifying complex healthcare options using graphic models, tools and sample scenarios.
Regional program chair Kim Coulter commented on the award winners saying, "Silver Quill winners are the leaders in the communications industry. Their entries serve as examples of well planned communications campaigns and strategies."
IABC's 2007 Silver Quill competition attracted more than 150 entries from 10 states within the U.S. and was judged by professional communicators from across the nation. All entries consisted of material produced in 2005 and 2006. The competition takes place in early spring of each year. For more information visit the Pacific Plains Silver Quill Awards at http://pacificplains.iabc.com/index.htm.
About Bonfire Communications
Bonfire Communications is an award-winning organizational communications agency specializing in employee engagement and strategy implementation. The agency helps companies drive conversation and behavior change to implement critical business initiatives, using a unique audience-centric approach. Bonfire's goal is to help organizations and communities become more passionate, connected and effective. By integrating strategy development and change management with award-winning design and creative media, Bonfire has crafted some of the most effective communication campaigns in the business. The agency's client roster includes names such as Gap Inc., Starbucks, McKesson, and Genentech. Learn more about Bonfire at: http://www.bonfirecommunications.com.
About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic and Old Navy brand names. Fiscal 2004 sales were $16.3 billion. Gap Inc. operates more than 3,000 stores in the United States, the United Kingdom, Canada, France and Japan. For more information, visit http://www.gapinc.com.
About Harrah's Entertainment
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada nearly 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company's properties operate primarily under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, visit Harrah's Web site at -- http://www.harrahs.com.