Doba Releases Major “Searchendising” Enhancement to Platform Interface

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Doba today unveiled a major update to its web-based product sourcing platform. The addition of a sophisticated search engine supported by catalog filters allows online retailers to quickly refine their search criteria by any number of product attributes, which ultimately saves time and sourcing-related frustration.

Doba, a leader in online product sourcing solutions for small to medium size retailers, today unveiled a major update to its web-based platform that significantly simplifies the process of sourcing and selling products online. With more than one million items to choose from, sourcing a specific product used to be a daunting task. But now, with the addition of a sophisticated search engine supported by catalog filters, online retailers can quickly refine their search criteria by any number of product attributes, which ultimately saves time and sourcing-related frustration.

“This is one of the most important moments in the evolution of online product sourcing,” says Doba’s Vice President of Marketplace, Jeff Knight. “Choosing a product niche and finding profitable items to sell are two of the biggest challenges small to medium size online retailers face today. The latest logged-in version of doba.com, which is now powered by a proprietary search and filtering engine, helps our retailers quickly and accurately address both problems.”

Specifically, retailers can now narrow down product sourcing searches by category, brand, price, and supplier, as well as other parameters like inventory status, wholesale price, product ID and SKU. Remarkably, according to the recent benchmark report by the Aberdeen Group, Web Site Search: Revenue in the Results, only 54% of websites use search as a merchandising tool. When it comes to “Searchandising “ (the convergence of search technologies and merchandising), Doba’s latest release puts the company in the top tier of product sourcing solutions for small to medium size retailers.

Other highlights of the new and improved site include Personalized Education Plans that provide online retailers with handcrafted articles and Webinars to help overcome obstacles and achieve online retail success as quickly as possible.

About Doba:
Doba is a software company that provides a web-based Product Sourcing Platform that automates the ecommerce supply chain through virtual inventory and fulfillment systems. Doba’s web-based platform connects retailer merchants to the virtual inventory of millions of products from wholesale suppliers and vice versa. The platform also acts as a fulfillment system allowing retailers to ship merchandise directly from the supplier to the end consumer without ever touching the product themselves. This unique fulfillment platform minimizes time and overhead for retailers and allows suppliers to manage, reconcile, and fulfill orders through a single connection point. Doba’s platform automates the ecommerce supply chain and finally makes product sourcing and fulfillment a simple process for SMB suppliers and retailers. Currently, over 25,000 merchant retailers and 200 wholesale suppliers use the simplified product sourcing solutions of Doba to transact millions of dollars of B2B ecommerce annually. For more information, visit http://www.doba.com.

Press Contact                                    
Meagen Ridley                                
801-765-6105                                 

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Meagen Ridley
Doba
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