Formula Ban at Hospitals to New Moms a Necessary Plan?

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New poll conducted for iVillage by GfK Roper Public Affairs and Media reveals that 54 percent of Americans disagree with a recent decision by hospitals to ban baby formula provided in gift bags to new mothers.

It is clear from our results that Americans are concerned with actions taken by hospitals and feel more comfortable making the decisions in their own newborn's health.

The New York City Health and Hospitals Corporation (HHC) recently announced that it will exclude free baby formula samples from gift bags to new mothers, believing that the health benefits of nursing newborns are tremendous and that it has a responsibility to discourage the use of formula. A new national poll conducted for iVillage by GfK Roper Public Affairs and Media has found that 54 percent of Americans disagree with the recent decisions to ban baby formula in the gift bags given to new moms in public hospitals.

"The findings from our poll highlight one of the bigger controversies surrounding new moms today," said Jennie Baird, Senior Vice President & Editor-in-Chief for iVillage Lifestyles. "It is clear from our results that Americans are concerned with actions taken by hospitals and feel more comfortable making the decisions in their own newborn's health."

Women are particularly against this idea, with six in ten saying they disagree with the ban on baby formula provided in gift bags for new mothers.

The results also revealed a larger than expected percentage of those that agreed with the ban. 38 percent of Americans polled think it is a necessary step to promote the practice of breast feeding. Four in ten Americans agree, particularly men who are significantly more likely than women to agree with the action.

For more on the debate of bottle versus breast, visit http://www.parenting.ivillage.com where users can find more information on:

  •     To Pump or Not to Pump - More information on the truth about the "breast is best" mantra, expert advice on the debate from a registered nurse and an informative online video titled "A Mother's Gift" featuring Maura Driscoll from The Newborn Channel.
  •     Breastfeeding Basics - All the need-to-know information on Nursing 101, how to begin breast feeding and FAQs with expert Debbi Donovan, a Board Certified Lactation Consultant.
  •     What Do You Think? - Talk back and join the discussion with other moms within the iVillage community on this hot topic, and read a featured blog entry from "Your Best Life" with Amy Hendel for her thoughts.

About iVillage Inc.
iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.

About this poll
This survey was conducted from August 3-5, 2007. A total of 1,012 users were polled with 530 female adults and 482 male adults.

Media Contact:
Kristie Chong
(212) 664-3688
kristie.chong(@)nbcuni.com

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Kristie Chong
NBC Universal
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