Oregon Community Credit Union Selects Better Branches' Indirect Lending Solution

Oregon Community Credit Union has selected Better Branches' Indirect Lending Solution to increase the conversation of new members obtained through Credit Union Direct Lending (CUDL) into multiple accountholders.

San Francisco, CA (PRWEB) August 11, 2007 -- Oregon Community Credit Union has selected Better Branches' Indirect Lending Solution to increase the conversation of new members obtained through Credit Union Direct Lending (CUDL) into multiple accountholders. Using a blend of technology from Better Branches and sales expertise from SegmentOne -- a sales consulting firm -- the Indirect Lending Solution will allow Oregon Community Credit Union to quickly cross-sell CUDL members into multiple-account relationships, increasing profitability per account and improving the likelihood that these members will retain active accounts long after their auto loans are paid off.

Christine Tucker, Director of Electronic Services for Oregon Community Credit Union, praised Better Branches' performance during installation and deployment of the Indirect Lending Solution. "Attention to detail and an organized plan were key to getting the system up and running quickly," she said. She also credits Better Branches and SegmentOne for "placing a high priority on this project and facilitating open lines of communication with the critical players. They met all our project launch expectations," she added.

Rick Poulton, President of Better Branches, noted that "credit union members appreciate the Indirect Lending Solution because we help them save money." Almost immediately after an indirect auto loan purchase, members are contacted by professional, well-trained staff. "After we gauge their service satisfaction, we look at their financial picture and determine ways they can save money by obtaining new products and services from the credit union," says Poulton. "Using our technology, sales consultants can access member data on the spot and offer pre-approved financial solutions that are cross-sold only when appropriate and in the member's best interest." With the Better Branches Indirect Lending Solution, all pre-approved offers are based on the credit union's policies, products, and decisioning systems.

For more information, contact Rick Poulton, President of Better Branches, at (925) 261-1266 direct, or (866) 444-8344 toll free, or email rick.poulton@betterbranches.com.

###