Licensed to Brand Blog Launches with Focus on Building Proprietary Retail Brands
Blair McCaw, founder and president of Constellation Management Group(CMG) and a branding expert, unveiled a new blog today, called Licensed to Brand, for business professionals following marketing trends. This new blog will provide fresh perspective and raise critical issues in the retail branding and licensing arena.
Chicago, IL (PRWEB) August 11, 2007 -- Blair McCaw, founder and president of Constellation Management Group(CMG) and a branding expert, unveiled a new blog today, called Licensed to Brand, for business professionals following marketing trends.
This new blog will provide fresh perspective and raise critical issues in the retail branding and licensing arena. At the forefront of trends adopted by retailers such as Target and Payless, McCaw's blog will be the epicenter for discussions that will enlighten retailers and marketers about the most intelligent and strategic solutions for building profit through licensing highly successful existing brands. Blair will speak first-hand about the expanding strategies around private label and retailer exclusive brands based on his work orchestrating hundreds of successful licensing agreements and his firm's recent work in the field - including its work for CVS/ Pharmacies.
McCaw is a seasoned, creative marketer who brought to life a vision of a full-service marketing agency that specializes in premium proprietary brand development for retailers. With a comprehensive solution, CMG helps retailers quickly and cost-effectively build premium proprietary brands, enabling them to clearly differentiate themselves from the competition and increase their profit margins.
Drawing on his years of experience developing highly successful brands with world-class organizations such as CVS/pharmacy, Nestlé, General Motors, General Mills, Nabisco, American Airlines, Maytag, Brown Forman, Foote, Cone & Belding, Waterford Crystal, and Equity Management, Inc., Blair and his team provide retailers with a breadth of expertise and excellence in strategic brand development, brand management, license acquisition, product development, and vendor and licensor relationship management.
The blog can be found at www.licensetobrand.typepad.com and can also be reached through www.constellationmanagement.com
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