Los Angeles, CA (PRWEB) August 12, 2007
Longtime marketing and sales professional, Roger Stewart has recently launched Urban Tiger Marketing (UTM), a company specializing in understanding, and navigating the Urban marketplace. Stewart pledges to bring a fresh, novel approach by helping companies clearly define their "true" urban environment, re-think, and re-articulate their approach to the urban marketplace and develop strategies and tactics that are in synch with their objectives, ultimately resulting in the highest probability for success.
Stewart brings more than 20 years of experience working in mainstream as well as urban markets, and a passion for leading clients toward untapped revenue streams or underutilized markets. "It's a modern, unique look that starts with a redefinition of what, in fact, constitutes an urban marketplace, then setting realistic expectations on how you can benefit from it," said Stewart.
UTM specifically targets companies' desired customers, through various product and service offerings, tailored to the urban market: local cart advertising for medium and small business and Mobile billboard advertising are just two of the products that Stewart intends to procure on behalf of his clients. Additional services include consumer products industry consulting, political campaign and issue consulting and real world focus group type feedback. " Mobile billboards have proven to be an effective tactic that has the dexterity to reach a broad cross section of customers," according to Stewart.
Grocery cart advertising, while not new, has only recently been made available to medium and small business' in a way that enables them to actually take advantage of this highly successful advertising medium.
UTM will soon announce an agreement with a Los Angeles-based retailer, who will accept paid political ads on their grocery carts. To Stewarts knowledge, no retailer has ever accepted these types of ads due to the perception of political matters being an overly sensitive topic or taboo.
"Customers who've had an interest in the urban marketplace but have been unable or unsuccessful at effectively reaching this segment can now turn to Urban Tiger Marketing for help," says Stewart.
For more information, please visit http://www.urbantigermarketing.com.