As direct mail response rates are typically less than 5%, every response is a valuable opportunity. The new Direct Mail Response Recovery System truly capitalizes on each response and effectively removes the possibility of any missed opportunity
Clearwater, FL (PRWEB) August 13, 2007
CIQ Inc. /Voisys, (http://www.voisys.com) an 800 and Internet based lead generation system serving the automotive non-prime, prime and lease markets, today announced the release of a new Direct Mail Response Recovery System. Utilizing CIQ's robust IVR (Interactive Voice Response) technology, CIQ clients have the ability to recover consumer respondents who were disconnected or who hung up prior to the completion of a call from a direct mail campaign.
On average 18% of Direct Mail respondents do not stay on the phone long enough to capture header information. The new Direct Response Recovery System has added verification, authentication and personalization features that have effectively dropped the percentage to just 4%. This provides many opportunities that would otherwise have been lost; a significant increase in potential sales and profit from each campaign.
A unique priority code is displayed on each direct mail piece. Upon responding by phone the consumer is prompted to key in their unique code. If there is a match, the system will announce their telephone number and ask the respondent to validate which number this corresponds to. Upon validation, the record is populated on the operator's screen with name, address and telephone number. It is all captured and available, regardless of whether the call is completed. This also saves significant time for the consumer; they do not have to state and spell out their name, address and telephone number, which can be frustrating.
This personalized interaction with the respondent makes them feel special and comfortable, which leads to more completed calls. If a call is not completed for any reason, the system can track who called, when they called, and from what number they called.
If a consumer other than the intended recipient responds to the direct mail piece they are prompted to press "2" and routed to a different operator. The mail piece can then be tracked one step further and the client provided with information as to who is opening the mail. CIQ/Voisys provides multiple reporting options and online utility so clients can view responses at their convenience; anywhere, anytime.
"As direct mail response rates are typically less than 5%, every response is a valuable opportunity. The new Direct Mail Response Recovery System truly capitalizes on each response and effectively removes the possibility of any missed opportunity," commented Paul Snider, CIQ Inc. /Voisys CEO.
About CIQ Inc./Voisys: (http://www.voisys.com)
The CIQ family of products helps auto dealers produce more results with higher sales and greater profits. A pioneer of the lead generation industry, CIQ, Inc. was established in 1996 and has quickly become the leader in special finance lead generation. Over the past eleven years CIQ, Inc. has acquired over 1,100 automotive related clients.
Voisys is an 800 and Internet based lead generation system serving the automotive non-prime, prime, and lease markets. Each year the company generates millions of credit related leads with its VOISYS™ Loan By Phone, Direct Mail and Internet programs.
Carter-West Public Relations
National Sales Manager CIQ Inc. /Voisys
Phone: 800-438-8642 X 102