Boomers Are Jumping into Business and StartupNation and Bizstarters Team up to Help Them

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Boomers are embracing entrepreneurship at a fast clip - and it's because they're so well-equipped to create and grow a small business. StartupNation, a leading online content and community site for entrepreneurs, and Bizstarters, a leading consultancy for boomer entrepreneurs, have teamed up to offer combined value and help boomers create businesses that flourish.

The number of new business owners over age 50 has grown by 29% since 2000, and according to the U.S. SBA, now more than 50% of all small businesses are owned by people 50 and over. But according to Chicago-based Boomer business start-up expert Jeff Williams, guiding millions of aspiring 50+ entrepreneurs demands a new, more powerful system of business start-up assistance.

To power up a new Boomer business start-up network, StartupNation, the world's largest online community of start-ups, has joined with Bizstarters, experts in business start-up for people 50 and beyond, to combine Bizstarters's growing network of Boomer business start-up coaches with StartupNation's powerful online entrepreneurial community to provide highly personalized assistance to the growing wave of Boomer business owners.

Tagged as the "Boomers Back In Business" concentration, has launched a new online forum, articles archive and blog all aimed at informing and guiding the new Boomer entrepreneur. On July 16th, they also launched their "Home-Based 100" contest to identify the 100 most successful home-based businesses in America. Boomer business owners are included as a special applicant category.

"I'm very excited to expand our online community to include a diverse set of resources and coaching for Boomer entrepreneurs," commented Rich Sloan, co-founder and chief startupologist of StartupNation.

In addition to serving as the blogmaster for the Boomers Back In Business area at, Williams is also the hub of the expanding Virtual Incubatorâ„¢ coaching network through which experienced business coaches, small business consultants and former small business owners, all over 50, are offering step-by-step business start-up assistance to their Boomer peers.

Rich and Jeff Sloan are successful serial entrepreneurs who started StartupNation as a free service founded by entrepreneurs for entrepreneurs. The website serves as a one-stop shop for entrepreneurial success.

Jeff Williams is the founder of the Chicago-based Go Smart Business Start-Up Center, the licensor for the Virtual Incubatorâ„¢ Program, as well as the CEO of LLC, through which he has presented business start-up training and coaching to thousands of new business owners. A 50+ business coach himself, he is the author of eight books on business start-up.


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