Guess What the Online Atex Freight Broker Training Survey Revealed?

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When it comes to freight broker training and you're creating products for potential clients, don't forget the all important first step.

John Thomas, President and owner of Atex Freight Broker Training, Inc., keeps in touch with clients and potential clients in a variety of ways.

More recently, John conducted a survey with the purpose of learning what people want in freight broker training, what they don't want, how they want it, how much they'll pay for it and even how much time they want to spend learning.

John states that "All business development should be the result of giving clients what they want. It's easy to forget the importance of first seeking out information from potential users. So the first step is to ask them what they want. Once this information is gathered, the next step is to create the 'deliverables'." These could be in the form of comprehensive, one-on-one telephone and Internet training, audio CDs, audio/video DVDs, teleseminars, eBooks that can be downloaded from the Internet, mailed materials and so on.

John goes on to state that "most serious individuals want some real 'hand-holding'. This is where the one-on-one telephone training comes in to play. It's more costly but it's got the best value because there is no time limit on support."

John wants to continue developing other ways to serve potential customers by offering powerful and detailed materials that might not include the more personal touch that one-on-one telephone training provides.

And these materials will hopefully be planned and oriented toward the needs and desires expressed in John's online survey. To learn more about the results of this survey, send a blank e-mail to survey @

You'll then be e-mailed the survey and each respondent may then complete the survey and return it. The results of all respondents will be then be resent to each person who completes the survey.

Atex Freight Broker Training, Inc. is in its fourth year of training and conducts all training over the telephone and internet. A wealth of information on either freight brokering or working as a broker agent may be found on both of John's websites listed below.

For more information, please contact John at either 1-915-313-3803, by e-mail at info @ or you may visit his website at or his blog at


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