University of Arkansas' RFID Research Center to Demonstrate EPC Technologies and Applications at EPC Connection 2007

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EPCglobal North America and RFID Journal announced today that the University of Arkansas' RFID Research Center will conduct live demonstrations of EPC technology in the exhibit hall at EPC Connection - the Fourth Annual EPCglobal North America Conference and Exhibition, to be held October 2-4, at Chicago's Donald E. Stephens Convention Center.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID), and EPCglobal North America™, a not-for-profit, vendor-neutral, user-driven organization supporting the adoption of EPC technology, today announced that the University of Arkansas' RFID Research Center, one of the world's leading RFID labs, will conduct live demonstrations of EPC technology in the exhibit hall at EPC Connection 2007. The Fourth Annual EPCglobal North America Conference and Exhibition will be held October 2-4, at Chicago's Donald E. Stephens Convention Center.

The RFID Research Center is renowned for a seminal study it conducted into the application of RFID technology at Wal-Mart. The study revealed that RFID helped reduce out-of-stocks by 16 percent across the board, and as much as 60 percent on some fast-moving items. The center has built one of the world's most sophisticated RFID labs, with conveyor systems and a simulated store and refrigerators for testing cold-chain applications.

The RFID Research Center will run four important demonstrations:

How to Comply with Tagging Requirements
Whether you are under a mandate and will soon be required to tag shipments for a customer, or have decided to begin tagging voluntarily, this demonstration will show you how to achieve consistently high read rates by placing an EPC tag in the proper location on a case or pallet of a specific product.

Testing in an Accredited Lab
Many companies have turned to labs accredited by EPCglobal to determine the proper type and placement of tags on their products to ensure they comply with customer requirements. In this demonstration, researchers from the accredited RFID Research Center will walk through a series of tests, explaining why they are performed, so attendees can understand how to comply with tagging requirements.

Reading Cases on a Pallet
One way companies can achieve internal benefits while complying with customer mandates is to employ EPC tags to improve shipping accuracy and automatically generate advance shipping notices. In this demonstration, attendees will see how tags can be read as a pallet is being built, as well as how reading the tags can confirm that the cases stacked on a pallet match the purchase order.

Tagging Individual Items
Many companies believe the real benefits of EPC will come when they can tag individual items, but worry that they won't be able to achieve high read rates when large numbers of individual items are grouped closely together. In this demonstration, attendees will see how individual items can be tagged and read successfully, and researchers will discuss some of the challenges and use cases of tagging individual items.

"Interest in Electronic Product Code technologies has moved beyond mandates," says Bill Hardgrave, director of the RFID Research Center, which is part of the Information Technology Research Center (ITRC) at the Sam M. Walton College of Business. "Companies are finding real value in particular applications of the technology, and we want to show attendees at EPC Connection how they can overcome the technical challenges to achieve real business benefits."

EPC Connection, the Fourth Annual EPCglobal North America Conference and Exhibition, is produced in partnership with RFID Journal. The conference program features keynote addresses by Kevin Turner, COO of Microsoft; Khaled Haram, Senior VP and CIO of Handleman Company, a leading distributor of CDs and DVDs; and Monica Laufenberg, Senior Director and CIO of Maersk Logistics, a leading logistics company.

The conference program offers four educational tracks: Supply Chain/Inventory Management, IT/Infrastructure, Manufacturing and Distribution/Logistics; and three pre-conference seminars: EPC Essentials, RFID in Packaging and the sixth RFID Academic Convocation, highlighting the latest research on RFID applications. In addition, the conference will feature new case studies and objective end-user presentations from such companies as Ahold, AmerisourceBergen, Anheuser-Busch, Boeing, Cephalon, Coca-Cola, Dean Foods, Dow Chemical, Dow Corning, Exel, Handleman Co., John Deere, Kimberly-Clark, Lockheed-Martin, Maersk, McKesson, Microsoft, Northrup-Grumman, Pfizer Pharmaceuticals, Procter & Gamble, Rolls-Royce, Schiff Nutrition, Shaw Industries, Technicolor, Wal-Mart, and Wilson Sporting Goods.

"We're extremely pleased to have the University of Arkansas' RFID Research Center providing education in the exhibit hall," said Mark Roberti, founder and editor of RFID Journal. "Attendees can learn which applications are delivering benefits for early adopters, discover how to apply RFID at the Technology Demonstration Center and engage vendors exhibiting at the event. This is truly a cost-effective way for companies to learn how and where they can apply RFID technologies successfully today."

Companies interested in attending EPC Connection can save $200 by registering before August 24.
Register online by visiting, or download the event brochure at

About the University of Arkansas' RFID Research Center
The RFID Research Center officially opened its laboratory, located in the Fayetteville Industrial Park, on June 10, 2005; commitments of cash and gifts-in-kind dedicated toward the RFID Research Center totaled $2 million. The center is housed in the Information Technology Research Institute in the Sam M. Walton College of Business at the University of Arkansas. In September 2005, the RFID Research Center laboratory became one of only four labs worldwide--and the only academic lab--to receive Performance Test Center accreditation from EPCglobal, which leads the development of industry-driven standards for the Electronic Product Code to support the use of RFID in today's fast-moving, information-rich trading network. For more information, please visit

About RFID Journal
RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events.

About EPCglobal NA
EPCglobal North America™ serves subscribers in the United States and Canada fostering the adoption of the EPCglobal Network®, and related technologies. The EPCglobal Network combines Radio Frequency Identification (RFID) technology, existing communications network infrastructure, and the Electronic Product Code (EPC), the number used for uniquely identifying an item that enables accurate, cost-efficient visibility of information in the supply chain. The end result helps organizations to be more efficient, flexible, and responsive to customer needs. For more information, please visit


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