Postal Strike: Refreshed Media Urges Firms to Look Beyond Email

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Industrial action by striking postmen could be a vital e-marketing wake-up call for ambitious companies.

E-mail is an obvious solution to the postal strikes - one that should prompt firms to explore more efficient e-trading options to benefit their clients, cut costs and boost productivity.

E-marketing experts at Dorset-based Refreshed Media are urging companies to look beyond the threat posed by Royal Mail strike action to the huge opportunities offered online.

Beyond e-mail are digitised automated work practices that represent the way forward with intelligent e-solutions. These can include e-marketing and digital signatures, along with electronic invoicing that links into stock control and distribution systems.

Refreshed Media managing director Simon Melaniphy said: "Companies should be making the most of the professional integrated, paperless and e-mail marketing solutions now available."

In his experience, very few companies - large or small - made full use of these cost effective developments in e-mail and e-marketing technology, he added.

Companies can bypass the postal delays and expense through immediate email campaigns, and offer a more interactive and personalised experience, even synchronising with their existing Customer Relationship Management (CRM) software.

E-mail marketing played a vital role in helping companies to make best use of their websites: "This has historically been missed by most companies. Too many people forget to allocate budget to bringing traffic to a website after they have built it," added Mr Melaniphy.

"Our developers are highly expert at bespoke solutions. Websites can be developed for existing back-end systems or brand new systems."

Rapidly expanding Refreshed is poised to create 15 new jobs in Bournemouth and around the UK within the next six months. The company, which was launched just under four years ago, currently employs 20 staff.

Refreshed is a full service online marketing agency offering creative bespoke design of websites, along with content management systems, e-commerce and hosting.

Its online offer also includes search engine optimisation, pay-per-click, e-mail/viral marketing, banner advertising, mobile marketing, online PR distribution, consultancy and support.

For more information, contact Refreshed Media, tel 01202 414101,

Roan Fair, Aylesworth Fleming PR, tel 01202 295723

Refreshed Media Ltd is headquartered in Bournemouth with offices in Manchester, Edinburgh and Reigate:

Refreshed Media Ltd
Aardvark House
Poole Hill
t: 01202 414101
f: 0845 200 8360

Refreshed websites:

  • creative and bespoke design
  • content management systems
  • e-commerce
  • hosting

Refreshed online marketing:

  • search engine optimisation
  • pay-per-click
  • e-mail/viral marketing
  • banner advertising
  • mobile marketing
  • online PR distribution and guerrilla marketing
  • online marketing consultancy and support
  • Online reputational risk management


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Rioan Fair

Jon Anderson
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