The combination of their unique search engine marketing technology and dedicated account management team allow us to advertise with confidence.
Columbus, OH (PRWEB) August 14, 2007
Innovative search engine marketing technology leads Step2 to select ClearSaleing to manage its paid search and comparison shopping engine advertising programs.
Step2 recently entered into an agreement with ClearSaleing to track and optimize its online advertising campaigns through search engine marketing technology. "We are thrilled with our new relationship with ClearSaleing," stated Andy Pull, Internet Marketing Specialist at Step2. "Prior to ClearSaleing, we could only justify advertising expenditures that were overwhelmingly successful in the past. Now we have the tools necessary to profitably discover and implement advertising in previously unproven avenues."
Before its relationship with ClearSaleing, Step2 realized significant success and revenue growth through paid advertising at two major search engines. Based on this success and the explosion of online advertising, Step2 began experimenting with other search engine marketing vehicles, including email campaigns, other paid search providers and comparison shopping engines. While realizing some apparent success in the new online advertising arena, Step2 remained hesitant to expand these new online advertising efforts due to the inability to concretely prove the profitability of these new ventures. In short, Step2 needed proof that its online advertising sources were revenue-producing, warranting increased investment.
ClearSaleing's Boost in Confidence
ClearSaleing's innovative online advertising technology was implemented to track the profitability of each and every Internet advertising source, campaign and keyword. With this new information, Step2 began to test new online advertising methods, and soon discovered that their incremental investments were extremely profitable. Specifically, Step2 ramped up its pay-per-click advertising budget, and exponentially expanded its comparison shopping engine investments, with an ROAS of over 450% on new advertising efforts.
"We knew we were doing well with our paid search advertising and two shopping comparison engines, but had little concrete data. Existing and accurate conversion tracking tools did not exist. ClearSaleing is the first company to give us 100% confidence in expanding our online search engine marketing and advertising investment. Now we are able to quantitatively prove the profit generated from every single online investment we make," declared Pull. "The combination of their unique search engine marketing technology and dedicated account management team allow us to advertise with confidence."
Step2®, based in Streetsboro, Ohio, is a leading designer, manufacturer and marketer of large format, rotationally molded children's and home products sold under the Step2 brand. The Company's product line includes play kitchens, playhouses, outdoor toys, sand and water play, ride on toys, swing sets, wagons and kid's furniture; as well as mailboxes, storage sheds, home & garden outdoor furniture and trash cans. Step2 distributes its toy and home & garden products through multiple retail channels including toy retailers, mass merchants, home centers, and the Internet. http://www.step2.com
ClearSaleing is a specialized online advertising agency and technology company that helps Internet advertisers track and optimize their advertising budgets to reduce ad waste and enhance profit. The ClearSaleing system is a Web-based application that includes PPC management and tracking tools, state-of-the-art optimization methodologies and integration services for contact and sales databases. To learn more about ClearSaleing go to http://www.clearsaleing.com or call 1-800-592-0463.