Since there is a limit to how much Vitamin C the body will absorb from food, it is important to bypass the body and deliver this potent nutrient directly to the skin
El Segundo, CA (PRWEB) August 15, 2007
Sun, smoke, smog... just a few of the damaging environmental factors that wreak havoc on your skin every day, causing various skin conditions such as hyperpigmentation, age spots and wrinkles.
To repair and prevent the harmful effects of environmental exposure, Dr. Howard Murad identified the need for a product line centered on Vitamin C, a powerful antioxidant that provides a barrier against environmental pollutants. Murad's Enviromental Shield® new collection is a line of skincare products featuring Vitamin C as well as a patented, collagen-enhancing complex to work from the inside and out to repair and prevent the aging effects of environmental exposure.
"Since there is a limit to how much Vitamin C the body will absorb from food, it is important to bypass the body and deliver this potent nutrient directly to the skin," explains Howard Murad, M.D., dermatologist, CEO and founder of Murad, Inc. "Applied topically, Vitamin C benefits the skin by preventing water loss and keeping the skin moisturized and supple. It promotes elastin and collagen, which are the main building blocks of the dermis and give the skin strength and resiliency. It also neutralizes damaging free radicals, which can cause premature aging, and increases the effectiveness of a topical SPF, protecting the skin from the sun's harmful rays."
The New Environmental Shield line includes seven products that work together to repair the skin and prevent further damage:
A gentle cleanser containing allantoin and panthenol to soothe the skin and Vitamin C to neutralize damaging free radicals. It is infused with moisture rich, plant-derived lipids and botanical extracts of orange, mandarin orange, basil and grapefruit to impart a fresh, clean scent.
A moisturizing skincare cocktail infused with orange and coneflower extracts to hydrate and condition the skin. Witch hazel helps to minimize pores and sodium PCA, a naturally occurring skin moisturizer which helps prevent skin dehydration.
Essential-C Daily Renewal Complex®
A potent anti-aging serum clinically proven to decrease fine lines by 17% after one application and improve the signs of photoaging by 46% in four weeks. It features pure Vitamin C along with Murad's patented Skin Repair System to improve skin clarity and provide protection against free radicals.
Age Spot & Pigment Lightening Gel
This patented gel formula combines glycolic acid with 2% hydroquinone to effectively fade age spots, freckles and hyperpigmentation for more even skin tone, clarity and brightness. Licorice and allantoin alleviates redness and inflammation.
Lighten & Brighten Eye Treatment
This patented, triple-action formula targets the signs of environmental damage around the delicate eye area. Scientifically proven to dramatically reduce dark circles by an average of 59% and under-eye bags and puffiness by up to 50%.
Hydroquinone lightens skin and diminishes the appearance of dark circles and Palmitoyl Tetrapeptide-3, together with other firming and conditioning ingredients, reduces the appearance of the slackening of the skin while relieving puffiness and under-eye bags.
Essential-C Eye Cream SPF 15
A unique eye treatment infused with caffeine and tiger's herb to increase elasticity and firmness as well as shorea stenoptera butter, which delivers intense hydration to soften fine lines for a luminous glow.
Essential-C Day Moisture SPF 15
A nourishing daily moisturizer, which protects against sun damage and provides anti-aging support. Key ingredients include pathenol, which aids in tissue repair and holds moisture; Vitamin A, which fights wrinkles; and Vitamin K, which assists with healthy cell production. Extracts of passion flower, ginkgo biloba and green tea calm the skin while providing protection from free radical damage.
Essential-C Night Moisture
This ultra-rich formula features shea butter, an emollient derived from the karite nut, to drench the skin in moisture while antioxidants such as Vitamin A and E fight and repair free radical damage. This moisture treatment is infused with extracts of grapefruit, orange, geranium and lavender to soothe dry skin during the night when skin repairs itself the most.
Vitamin C Infusion Home Facial Kit
A weekly antioxidant-rich treatment that reduces the appearance of fine lines, wrinkles, and encourages cell turnover. It is scientifically proven in over 78% of users to increase clarity, brightness and firmness. Pure Vitamin C infuses powerful antioxidant protection to rejuvenate and protect against free radical damage.
Murad products are available at Murad Medical Spa, Los Angeles, Sephora stores nationwide and other Murad selected salons and spas. For locations offering Murad professional services, please call 1-800-33-MURAD or visit http://www.murad.com.