Announcing the New Canadian e-Tourism Awards

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Calling Travel Enthusiasts and Tourism Professionals Worldwide -- If You Use the Internet to Promote Travel to Canada, Enter the New Canadian e-Tourism Awards Today.

We are delighted and proud to serve as a prime sponsor for the 1st Annual Canadian e-Tourism Awards, recognizing excellence in online marketing on behalf of Canada.

The Canadian e-Tourism Council, a national forum of Canadian travel marketing executives specializing in online communications, announces it is hosting an innovative global awards program that recognizes individual travellers and tourism businesses for excellence in online communication supporting travel to Canada.

With support from the Canadian Tourism Commission and Yahoo! Canada, the Canadian e-Tourism Awards held in conjunction with the Canada-e-Connect Conference are now open to individuals and businesses in a host of categories who feature, market, or sell a Canadian destination, product, attraction, or experience. Award criteria and applications are now available online at Canadian e-Tourism Awards.

Entries from individuals and businesses worldwide will be accepted until midnight PDT, August 31, 2007. The C$95 submission fee is waived for individual travellers and non-marketing agency travel and tourism businesses.

The Canadian e-Tourism Awards will recognize individual travellers who create engaging online Canadian travel stories told through words, photos or video on social networks or individual websites and blogs and businesses that prove innovation, creativity and results in marketing Canadian travel experiences.

Industry Categories

  • Website Design
  • Online Marketing Campaigns
  • Innovation / Use of Technology

Traveler Categories

  • Best storytelling
  • Best photo
  • Best video / short film

The new Canadian e-Tourism Council has a mandate to collaborate to leverage emerging media channels and web technologies in order to successfully promote Canada as a travel destination. Council members represent provincial marketing organizations, destination marketing organizations, hotels and resorts, airlines, rail companies, online travel agencies, tour companies, academics, tourism associations, spas, ski regions, parks, aboriginal tourism and media from around the country. The council's first order of business is to judge the Canadian e-Tourism Awards.

"With the internet becoming a more important and trusted source of travel information and a vital call to action, we would like to recognize the most outstanding examples of web marketing by travel and tourism organizations worldwide that sell Canadian travel experiences," says Jens Thraenhart, chair of the Canadian e-Tourism Council, the host of the Canadian e-Tourism Awards. "Different from traditional website awards, we are judging utilization of emerging technologies and how well the execution positions the Canadian experience online."

This awards program is not limited to business. This is the first time a national travel and tourism industry will recognize individuals for telling their travel stories online.

"Many travellers share their stories, photos, and even videos about their travel experiences on the internet," says Thraenhart. "This information is becoming more widely used and trusted by consumers in their travel research.

We want to salute the most intriguing and exciting moments of travellers' vacations and explorations in Canada."

Yahoo! Canada's support for the awards will enable the Canadian and international public to vote online as of October for their favourite Canadian travel websites and campaigns from the entered finalists of the awards competition. This public input will figure importantly in the e-Tourism Council's selection of the best overall entry. Yahoo! Canada will also award

the Best of Show Award as the Yahoo! Big Idea Chair recognized worldwide as a hallmark for exceptional achievement in online marketing creativity, as the best entry in the Tourism Industry categories.

"Yahoo! Canada is always looking to encourage the craft of marketing online in Canada, and we have a particular focus on the travel industry," says Hunter Madsen, Marketing Director of Yahoo! Canada. "We are delighted and proud to serve as a prime sponsor for the 1st Annual Canadian e-Tourism Awards, recognizing excellence in online marketing on behalf of Canada."

How to Enter
Apply now through August 31 at
Canadian e-tourismawards.com. Individual and business entries will be judged for quality and the impact of their contributions. Individual entry is open to anyone who raises awareness and interest in Canada online, through content that can include their personal travel experiences told through stories, photos, or videos. These can be posted on a personal blog or community sites. Business entry is open to small- and mid-sized companies that promote Canada online, whether they are based in Canada or outside its borders.

About the Canadian e-Tourism Awards
The Canadian e-Tourism Awards honour the best in Canadian travel experience articulation and information presence online, created by individuals and businesses around the world. Self-nominated and judged by the public and members of the Canadian e-Tourism Council, winners will be recognized in a live awards ceremony, held during the Canadian Tourism Commission's Canada-e-Connect e-Tourism Strategy Conference, to be held in Vancouver, on November 7-9, 2007.

The Awards celebration -- hosted at Science World at Telus World of Science
-- promises guests an evening of lasting memories and stories. Tickets to the awards celebration and to the after-awards party at Coast Restaurant are included in the Canada-e-Connect Conference attendee package. Additional tickets can be purchased at C$75, based on limited availability. More information about Canada-e-Connect can be found at http://www.canadaeconnect.com and the event blog at hyyp://http://www.canadaeconnectblog.com for behind-the-scenes information.

For more information or to nominate work, visit http://www.canadianetourismawards.com

Sponsors
Canadian e-Tourism Awards are supported by key industry partners led by the Canadian Tourism Commission, and Yahoo! Canada. Some select sponsorship opportunities are available by request.

Media contacts:
Immedia PR
Heather Kirk or Laura Serena
604 408 6511
service @ immediapr.com

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HEATHER KIRK

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