San Clemente, CA (PRWEB) August 15, 2007
PresenterNet, provider of online interactive Web presentation applications, today announced "Seven Steps to Small Business Marketing Success", an instructional publication for business owners and marketers. Emphasizing practical hands-on methods for low-cost, high-impact marketing, it offers instructions for integrating online technologies into ongoing company programs. The publication is available at http://www.presenternet.com/info/7steps/?adcode=prw
In announcing "Seven Steps to Small Business Marketing Success" PresenterNet CEO Doug Wolfgram explained the company's objectives in creating it. "We observed how our most successful small business users have taken advantage of low-cost technologies, and built programs that continually deliver new business," he explained. "We felt it would be valuable to other companies to document best practices and critical success factors. This publication therefore discusses very little about products, but instead focuses on how to use a variety of tools integrated together. We believe it will provide valuable insight to a broad range of organizations, whether or not they are PresenterNet customers."
The seven steps emphasized in the publication are: Creating a Marketing Strategy; Developing Compelling Marketing Messages; Creating The Media; Connecting with the Marketplace; Creating Sales Leads; Converting Leads into Sales; and Developing and Continually Growing the Business. Within the preceding titles, readers will find lists of best practices for creating effective PowerPoint presentations, and for building successful Webinar campaigns.
"Obviously, low-cost technologies are providing the tools for small businesses to succeed as they never have before," added Wolfgram. "We're pleased to have the opportunity to document the efforts of some early pioneers in this environment, and pass their leadership on to others."
For more information about PresenterNet, please visit http://www.presenternet.com.
PresenterNet's online services emphasize high-impact interactive presentations, data collection from prospect interactions, database applications and customized reporting. The company has committed all of its products to compatibility with industry standards, such as Macromedia Flash, Macromedia FlashPaper, Microsoft Internet Explorer, PowerPoint™, Mozilla, and Apple Macintosh, as well as emerging technology leaders like Skype. PresenterNet's founders have been developing and implementing sales and marketing technologies for nearly 25 years. Past clients have included Toshiba, SGI, Philips, NEC, ITT, Litton, Fujitsu, and HP.