Amsterdam (PRWEB) August 16, 2007
AdsNGames launched its beta version of the first integrated ingame advertising solution for advertisers, publishers and game providers. The ingame advertising platform has been developed by Gamedoubler ltd. in close cooperation with ad agencies, site owners and game publishers. The AdsNGames service is set up to match the needs of game developers, publishers and advertisers alike. It enables participants in the network to utilize games for brand activation and to intensify the bond between brand and audience. AdsNGames offers a viable business model for all parties engaged in ingame advertising.
The AdsNGames platform offers advertisers the opportunity to turn every flash based game into an effective branding tool. Using the online campaign manager various forms of in game advertising can be selected to stimulate and facilitate interaction with targeted audiences. Advertising options range from dynamically inserted ads at various game stages to ingame product placement and sponsoring multiplayer tournaments across multiple game portals.
Mark-Jan Hozee,CEO: "AdsNgames is about to revolutionize way brands interact with their audiences. Ingame advertising used to be for big brands exclusively. Our platform enables to deploy effective ingame advertising for any brand and any budget."
Cost per player ( CPP)
The business model is based upon an unique cost per player (cpp) model that allows advertisers to pinpoint their ad spendings to player demographics. Whether advertisers have a ton to spend on a broad ranging international campaign or just a small budget to reach that niche market; Ads/N/Games offers the tools to do it. Advertisers only pay for for each player that plays the game. Revenues for site owner and publishers consists of up to 40% of the media budgets spent on the games published on their sites. Game developers and game publishers receive 25% of the media budget spend.
Slavomir Ossowski, CTO: "Our Game Operating System makes it possible to turn each and every flash based game into an effective marketing tool. Not just displaying ads in between game levels, but offering real interaction with the player. Ads and brand interaction are matched to player behaviour and interests."
Advertisers and media buying agencies
In-game advertising is one of the strongest marketing tools available. Ads/N/Games enables to turn popular and high traffic games into a personal branding tool. Ads/N/Games offers various in game advertising options to get brand message across and to stimulate and facilitate interaction with target audiences. For branding campaigns their is the option to select and combine various in game advertising options.
AdsnGame enables gamedevelopers to earn a sustainable income without any investment. By signing up games gamedevelopers can gain popularity, improve games functionality and earn money.
Publishers and site owners
Ads/N/Games offers for free a broad portfolio of high quality games tailored to all kind of audiences. By adding free games or a free gameportal site owners can enhance their site appeal, boost traffic and earn money.
Dennis Bruin, Business Development: " We are about to close deals with some leading casual gameportals and gameproviders. In the weeks to come, our network and game portfolio will show an exponentional growth. But not only high traffic sites or state of the art games can benefit from our services. AdsNGames is set up to bring ingame advertising within reach of all site owners, game developers and brands, regardless of their budget or reach."
Visit us at http://www.adsngames.com
Screenshots from the AdsNGames ingame advertising service can be downloaded from: http://www.flickr.com/photos/AdsNGames
Slideshows explaining the various featurers of the AdsNGames ingame advertising services can be downloaded from: http://www.slideshare.net/AdsNGames
Ingame related bookmarks can be found on: http://del.icio.us/adsngames
Ads/N/Games is founded by GameDoubler ltd
For additional details and press inquiries please contact:
GameDoubler ltd / Spindokters Interactive Mediators
Spuistraat 255a 1012 VR Amsterdam, the Netherlands
CEO: Mark-Jan Hozee hozee@ spindokters.nl tel: +31 6 51561411
CTO: Slavomir Ossowski, cto@ adsngames.com
Business Development: Dennis Bruin, sales@ adsngames.com