Unified Communications Partners with TelcoBridges to Deliver Innovative Value-Added Service Solutions

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TelcoBridges' Highly-Scalable Telecom Platform Enables Unified Communications to Develop and Launch a Portfolio of Value-Added Service (VAS) Solutions

TelcoBridges Inc. announced today that SGX-listed Unified Communications Holdings Limited of Singapore has used TelcoBridges' innovative telecom platform to enable a portfolio of value-added service (VAS) solutions supplying Personalized Ringback Tones (PRBT) and Background Music (BGM). The solutions are offered and deployed in Asia Pacific to meet the increasing demand for innovative, youth-oriented VAS products that help differentiate service providers and attract more subscribers.

BGM allows callers to enhance their telephone calling experience by injecting their favourite tune into the conversation to create the perfect mood. Background music VAS products drive up usage rates and boost revenue for the operator through subscription and content download fees.

PRBTs provide subscribers with the flexibility to substitute the common ringback tone with music, songs or personal recordings which can be heard by selected callers. Unified Communications' PRBT solution allows operators to increase average revenue per user (ARPU) by fulfilling subscribers' desires for more personalization and entertainment.

Unified Communications recognized that the carrier-class and highly-scalable telecom platform offered by TelcoBridges could take its VAS solutions portfolio to the next level, supporting higher channel densities and effortless system expansions.

"We required a platform we could build on which provides the flexibility to support a variety of leading-edge applications and the scalability to create larger systems," said Mr. Wong Tze Leng, CEO, Unified Communications. "It is crucial for our clients to rapidly introduce new and innovative VAS services to maintain their competitive edge while being able to scale their systems easily to keep pace with ever increasing demand. We found TelcoBridges' products offer exactly what we need to fulfill our needs and those of our customers".

"Unified Communications has created powerful VAS solutions for carriers. It includes easy-to-use interfaces such as IVR, web, WAP, etc. which allows subscribers to download their favourite musical content," said Gaetan Campeau, President, Founder and EVP Sales, TelcoBridges.

"As a direct result of TelcoBridges' enabling technologies, our client, Unified Communications, was able to develop highly scalable BGM and PRBT systems," continued Campeau. "Unified Communications' creative use of TelcoBridges' innovative technology is proof of the competitive advantage provided by TelcoBridges' telecom platform. It also demonstrates the accurateness of TelcoBridges' vision, which is to design and manufacture the most scalable, flexible and cost-effective carrier class products on the market".

About TelcoBridges
TelcoBridges is a disruptive innovator paving the way for solutions providers and OEMs to secure a significant share of the growing market for enhanced voice and video services. TelcoBridges' customers win more business by building on the unrivalled scalability, flexibility and reliability of our telecom platform. TelcoBridges' carrier-grade technologies are deployed in over 30 countries with some of the largest operators in the world. For more information, please visit http://www.telcobridges.com.

About Unified Communications
Founded in 1998, and publicly listed on the Singapore Exchange since 2004, Unified Communications is an award-winning provider of carrier-grade telecommunications products and customized solutions for operators, service providers and enterprises worldwide. Unified Communications has a wide range of innovative solutions for mobile Value-Added Services (VAS), core network infrastructure and Quality-of-Service (QoS) monitoring that are deployed in over 16 countries, at more than 80 customer sites worldwide. For more information, please visit http://www.uchlgroup.com.

For further information, please contact:

TelcoBridges Inc.
Marc St-Onge
Director, Marketing
TelcoBridges Inc
Tel: +1 450 655 8993 x135
Fax: +1 450 655 9511
Website: http://www.telcobridges.com    

Michael Law
VP Sales, Asia
TelcoBridges - Asia
Tel: +852 9033 0036
Fax: +852 3012 2782
Website: http://www.telcobridges.com

Unified Communications Holdings Limited
Anthony Ching
Director of Product & Development
Unified Communications
Tel: +852 3105 2990
Fax: +852 3105 2987
Website: http://www.unifiedcomms.com

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Michael Law
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