E/The Environmental Magazine Taps SRB Marketing for Online Subscribers

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SRB helping E reach out to prospective subscribers interested in the environment, sustainability and green living through email and other web marketing.

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E/The Environmental Magazine and SRB Marketing announced today that SRB is providing email and other web marketing services to help E grow its paid subscriber base.

"Even though most of us are interested in the environment, we lack the basic knowledge and information to make informed green lifestyle decisions," said Doug Moss, E's founder and chief editor. "E was formed back in 1989 as a nonprofit for the purpose of acting as a clearinghouse of information, news and resources for people concerned about the environment who want to know how to make a difference."

"With a growing awareness of the importance of environmental issues and an increasing interest in green living, our mission is now more relevant to more people than ever" Mr. Moss added. "We had heard about the results SRB Marketing was achieving for other magazines reaching audiences similar to ours and this, combined with reaching out to more subscribers on the web, just made sense for us."

"Year after year, it's been our great pleasure to help socially- and environmentally-conscious organizations use the web to make a positive difference," said Perry Goldschein, SRB's managing director. "We've had the privilege to work with a number of great organizations and brands, and we're now very pleased to be working with a leader like E Magazine in the field of green media."

About E/The Environmental Magazine
Now in its 18th year, E/The Environmental Magazine (emagazine.com) is a bimonthly "clearinghouse" of information, news and resources for people concerned about the environment who want to know "What can I do?" to make a difference. A 13-time Independent Press Awards winner and nominee, E is chock full of everything environmental -- from recycling to rainforests, and from the global village to our own backyards.

About SRB Marketing
SRB Marketing is an award-winning, full-service web marketing firm specializing in reaching values-based consumers online in the sustainability, social responsibility, and health & wellness markets for its clients. SRB clients have also included Ben & Jerry's, Yale University, Green Mountain Coffee Roasters, Working Assets Long Distance, Pax World Funds, and many others. For more information, visit: http://www.SRBMarketing.com.

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PERRY GOLDSCHEIN
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