Orlando, Florida (PRWEB) August 16, 2007
The new Animated Lipstick book, "Babes With DogsTM," by Hollywood publicist-turned-author, Tany Soussana, has not only garnered instant momentum upon release this summer, but in true tail-wagging chic, the new "it" brand has just added more "it" to its style by signing with Orlando-based intellectual property management firm, Archer Ellison, Inc., for worldwide exclusive licensing rights representation, it was announced today by Allen D'Angelo, managing director for the firm.
"This is the first brand to instantly drive the look, feel, glamour and appeal of Hollywood 'Babes With DogsTM ' to a market hungry for products that deliver a direct connection to the world of hot Hollywood babes, supermodels and celebrities and their dogs," D'Angelo states.
The brand was created by well-known Hollywood publicist, Tany Soussana -- a true "babe with a dog" in her own right -- after noticing the overwhelming curiosity and appeal aroused by her stories, book and subsequent brand development. "Everyone loves to enter into the sexy, saucy and sassy world of Hollywood Babes with Dogs," says Soussana. "And of course, it doesn't stop there, as 'Babes With DogsTM ' appeals to all women in touch with their inner-babe who have lovingly answered, and embraced, the call of canine nature."
D'Angelo further adds: "When we first came across 'Babes With DogsTM ,' it didn't take long for us to realize we had tapped into a licensing goldmine for our current and future partners. Our initial tests of the 'Babes With DogsTM ' brand validated that the name and brand identities alone catalyze product sales across many product categories. We enjoy working with our partners in growing their businesses with BWDTM category extensions. So far the result has been a line-up of licensing partners seeking to tap into the almost voyeuristic curiosity of the market for the celebrity-connection provided by 'Babes With DogsTM,' its ancillary brand, 'Doggywood,' and other unique brand licensing opportunities provided by Archer Ellison, Inc.
"The 'Babes With DogsTM ' product and brand licensing is currently expanding into categories of accessories, women's apparel, art, auto accessories, characters, comic books/graphic novels, gifts and novelties, publishing and interactive, sleepwear/lounge wear, stationery & paper goods, and wireless/online content."
No bones about it, all babes and babe-lovers alike will soon be able to truly enjoy a Hollywood celebrity-style walk in the park of another kind -- "Babes With DogsTM !"
For Licencing/buyer interest
Contact: Allen D'Angelo